Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet-and Why We're Following

Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet-and Why We're Following

by Gabrielle Bluestone

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"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life

From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them.

We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?

Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

Product Details

ISBN-13: 9781488059124
Publisher: Hanover Square Press
Publication date: 04/06/2021
Format: NOOK Book
Sales rank: 197,234
File size: 619 KB

About the Author

Gabrielle Bluestone is a journalist and licensed attorney from New York whose writing has appeared in the New York Times, Washington Post, New York Observer, Sunday Times Magazine, Esquire, InStyle and Gawker. She is the Emmy-nominated producer of Netflix’s “Fyre” and the associate producer of “Different Flowers,” winner of the 2017 Kansas City FilmFest Festival Prize.

Table of Contents

Introduction 11

Chapter 1 The Cult of Flounder 35

Chapter 2 Fake It Till You Make It 83

Chapter 3 Under the Influencer 125

Chapter 4 The Allegory of the Fave 171

Chapter 5 Fyre in the Hole 229

Chapter 6 On the Internet No One Knows You're a Fraud 257

Chapter 7 The Fyre Next Time 281

Chapter 8 Covidiots 299

Conclusion 309

Acknowledgments 317

Endnotes 319

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