How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

by Robert W. Bly

Overview

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

Product Details

ISBN-13:	9781610350204
Publisher:	Linden Publishing
Publication date:	08/31/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	252
File size:	4 MB

About the Author

Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.

Table of Contents

Introduction ix

Chapter 1 Welcome to the World of How-To Writing 1

Chapter 2 Choosing Your How-To Writing Niche 17

Chapter 3 Research and Knowledge Acquisition 29

Chapter 4 Products, Titles, and Outlines 43

Chapter 5 Becoming a Master How-To Writer 53

Chapter 6 Getting Started with Magazine Articles 67

Chapter 7 Your First Nonfiction Book 79

Chapter 8 Make an Online Fortune Selling E-Books 93

Chapter 9 Special Reports, Booklets, Forms, Kits, and Other Short-Form Information Products 107

Chapter 10 Newsletters and E-Zines 119

Chapter 11 Recurring Revenues with Membership Sites 141

Chapter 12 Speeches, Presentations, and Workshops 151

Chapter 13 Colleges, Adult Education, and Public Seminars 165

Chapter 14 Tele-Seminars, Webinars, Podcasts, and Radio and TV Interviews 171

Chapter 15 Training, Coaching, and Consulting 187

Chapter 16 Audio CDs and DVDs 199

Chapter 17 Make Money Selling Software 205

Chapter 18 Managing Your How-To Information Empire 217

Appendix A Further Exploration of the Topics in this Book 225

Appendix B Resources, Model Documents, and Forms 227

About the Author 245

Index 246

What People are Saying About This

Herschell Gordon Lewis

If ever you've had the urge to write a book or an article . . . grab this book and devour it. It just might be the catalyst that changes your life. (Herschell Gordon Lewis, author, Internet Marketing: Tips, Tricks and Tactics)

Gordon Burgett

Writers should stop wasting time and start reading and applying Bob Bly's newest book. This book will save every new writer a ton of time getting in print and paid. (Gordon Burgett, author, How to Get Your Book Published Free in Minutes and Marketed in Days)

Joshua T. Boswell

Detailed, concise, and useful information . . . . I anticipate that the in-depth, how-to secrets in this book will be worth well over $100,000 to me in the next nine months alone. (Joshua T. Boswell, freelance copywriter)

Marilyn Pincus

Incomparable information with an incomparable writing style . . . Bob Bly lays out a path to success. All you have to do is follow it! (Marilyn Pincus, author, Get The Job! Interview Strategies That Work )

Shel Horowitz

Bly's focus on profitable approaches has been helping my writing career for over two decades. [This book] continues this wonderful tradition and earns a prominent place on my reference shelf. (Shel Horowitz, marketing consultant and author of eight books, including Guerrilla Marketing Goes Green )

MaryEllen Tribby

A valuable resource for not only the newbie writer but for the most experienced writer as well. Bob goes beyond theory and supplies the practical 'how to' of making money. (MaryEllen Tribby, founder/CEO, WorkingMomsOnly.com)

John Forde

A full picture of today's evolved info-publishing opportunities . . . jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff! (John Forde, six-figure copywriter and founding editor, copywritersroundtable.com)

Editorial Reviews

Bly's books are an excellent resource on copywriting, whether you want to market an information product from a web site or promote your how-to services via direct mail.

Minneapolis-St. Paul Star-Tribune

Bly states that if you follow his plan, you can realistically earn $100,000 to $200,000 within 12 to 24 months ... . Good overview and getting started resource.

Freelance Writer's Report

"A full picture of today's evolved info-publishing opportunities . . . jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff!" —John Forde, six-figure copywriter and founding editor, copywritersroundtable.com

From the Publisher