Writing compelling USPs is essential. Because it separates your client from his competitors, the USP will serve as the foundation for all areas of your client’s business -- from the way the phone is answered to the advertising that’s sent out. So this audio is dedicated to mastering USPs.
In this 70-minute conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour -- even for your most challenging clients.
But best of all, we kick around ways to package up and present the USP so that clients will be blown away with the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this call --the amazing ideas from that section alone are worth the time.
Here are some other USP issues discussed in this call:
How to give your USPs the “wow” factor just by making them specific and personal to customers
How long should a USP be? Is the limit really 90 words or less?
If you have a longer USP, what are some effective ways for integrating it into marketing strategies?
When developing a USP, is it necessary to poll customers? And if so, how to go about doing that?
What is “positioning,” how is it different from a USP and should you even worry about it?
How to uncover USPs quickly and easily just by knowing a few tried and-true methods
This conference call will get you well on your way to producing the most powerful USPs possible. And Bill Bodri is just the guy to talk to about the subject. He’s the author of “How to Write a Million Dollar Unique Selling Proposition,” and he shares a mountain of useful information during the call. He also says he’ll give a great deal on his book for any HMA student interested. (Thanks to Gary – he’s the one who asked for the deal during the call.)
The bottom line with USPs is this: the more you write them the better you’ll get at writing them, but this call will definitely help to catapult you over that learning curve faster than you thought. Enjoy.
