How to Start a Magazine: And Publish It Profitably

by James B. Kobak

Overview

Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

Product Details

ISBN-13:	9781590771792
Publisher:	M. Evans & Company
Publication date:	11/25/2002
Sold by:	Barnes & Noble
Format:	eBook
Pages:	320
File size:	4 MB