| Introduction | ix |
Chapter 1 | Getting Started as a Home-Based Photographer | 1 |
| How I Got Started in the Business | 1 |
| Should You Start Your Own Business? | 4 |
| Amateur vs Professional | 8 |
| Part-Time vs Full-Time Photography | 8 |
| Learning the Craft of Photography | 11 |
| Branches of Home-Based Photography | 14 |
| Photographer Turned Manager | 15 |
| Quick Quiz for the Home-Based Photographer | 15 |
Chapter 2 | Working Out of Your Home | 19 |
| The Pros and Cons of Self-Employment | 20 |
| Setting Up Your Business Space | 23 |
| Handling Growth | 29 |
| Working with Others | 30 |
| Separating Business Life from Personal Life | 34 |
Chapter 3 | Financial Planning | 37 |
| Start-Up Costs | 38 |
| Opening Bank Accounts | 40 |
| The Personal Financial Statement | 41 |
| Columnar Pads for Accounting and Bookkeeping | 42 |
| Profit-and-Loss Projections and Reports | 43 |
| Balance Sheets | 46 |
| Cash-Flow Projections and Reports | 46 |
| Credit and Borrowing | 50 |
Chapter 4 | Financial Management | 53 |
| Pricing for Profit | 55 |
| Managing Accounts Payable | 58 |
| Managing Accounts Receivable | 60 |
| Purchasing | 65 |
| Is the Lowest Price Always the Best Price? | 71 |
Chapter 5 | The Legal Aspects of Your Photography Business | 73 |
| Sole Proprietorship | 73 |
| Partnership | 74 |
| Corporation | 76 |
| Zoning Ordinances | 77 |
| Naming and Licensing Your Business | 77 |
| Hiring an Attorney | 80 |
| Insuring Your Home-Based Business | 81 |
| Copyright | 83 |
| Contracts | 86 |
Chapter 6 | Writing a Business Plan | 91 |
| Why You Should Write a Business Plan | 92 |
| Organizing Your Business Plan | 94 |
| Cover Page | 95 |
| Table of Contents | 96 |
| Executive Summary | 96 |
| The Organizational Plan | 96 |
| The Financial Plan | 98 |
| The Management Plan | 103 |
| The Marketing Plan | 104 |
| Appendices | 106 |
Chapter 7 | Taxes and Record Keeping | 107 |
| Using Your Home for Your Business | 109 |
| Use Test | 110 |
| Using a Vehicle in Your Business | 113 |
| Using a Computer in Your Business | 117 |
| Business Expenses | 118 |
| Depreciation of Business Property | 119 |
| Estimating Your Taxes | 122 |
| Record Keeping | 122 |
| Capitalizing Start-Up Costs | 126 |
| Sales Tax | 127 |
Chapter 8 | Using a Computer in Your Business | 129 |
| Getting Started with a Computer | 130 |
| Hardware Overview | 134 |
| Software Overview | 140 |
| Buying a Computer System | 141 |
| Computer and Software Sources | 144 |
| Working the World Wide Web | 144 |
Chapter 9 | Managing Your Photography Business | 151 |
| Setting Goals | 152 |
| Job Planning, Forecasting, and Scheduling | 152 |
| Storage, Filing, and Retrieval Systems | 165 |
| The Reference Library | 165 |
| Business Files | 168 |
| Photographic Filing Systems | 172 |
| Problems in Managing Your Business | 178 |
| Productivity | 180 |
| Business Communication | 183 |
| Follow-Up | 185 |
| Procrastination | 186 |
Chapter 10 | Marketing Your Photography Business | 187 |
| Creating a Marketable Reputation | 187 |
| Publicity and Promotion | 188 |
| Public Relations | 189 |
| Your Portfolio | 194 |
| Mounting, Matting, and Framing Photographs | 194 |
| Advertising Your Business | 195 |
| The Best of All Advertising | 200 |
| Internet Marketing | 201 |
| Developing New Products, Services, and Markets | 206 |
| Selected Bibliography | 213 |
| Source Directory | 215 |
| Associations | 215 |
| Book Publishers | 215 |
| Camera and Lens Companies | 216 |
| Camera Bags, Cases, Straps, and Belt Systems | 219 |
| Computer Companies | 219 |
| Courses, Seminars, and Schools | 222 |
| Direct Sales Outlets: Business and Office Equipment and Supplies | 223 |
| Direct Sales Outlets: Computer Products | 224 |
| Direct Sales Outlets: Photographic Equipment and Supplies | 226 |
| Electronic Flashes and Accessories | 228 |
| Film Manufacturers | 228 |
| Filters, Screens, and Lens Attachments | 229 |
| Magazines | 230 |
| Multifunction Peripherals | 232 |
| Photographic Filing and Storage Systems and Supplies | 233 |
| Picture-Framing Tools and Materials | 234 |
| Tripods and Accessories | 235 |
| U.S. Government | 236 |
| Index | 237 |
| About the Author | 246 |