How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business

by Anaita Sarkar

Overview

Are you ready to supercharge your sales?

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick.

Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you'll learn how to:

• Reinforce the foundational pillars that every small business needs for success.
• Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel.
• Maximise how different social media platforms are used to propel your business forward.
• Discover the "magic bucket" strategies for treating your customers like VIPs, building a community and developing brand ambassadors.

Whether you're mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you'll discover the secret sauce for consistent, profitable sales growth!

Product Details

ISBN-13:	9781394270811
Publisher:	Wiley
Publication date:	08/12/2024
Pages:	336
Sales rank:	403,000
Product dimensions:	5.90(w) x 8.90(h) x 1.00(d)

About the Author

ANAITA SARKAR is a successful entrepreneur, speaker, e-commerce advisor, guest lecturer, author and founder of the online platform Sell Anything Online, a global marketing company where Anaita mentors small businesses using her marketing formula.

Table of Contents

About the author ix

Acknowledgements xi

How to use this book xiii

Introduction xix

My seven business beliefs xxvii

Part I: The 5 core pillars of business 1

1 Craft a distinct competitive advantage 3

2 Master your cashflow 7

3 The power of protectable IP 15

4 Build your digital assets 19

5 Consistency will win the game 21

Part II: Understanding the marketing funnel 23

Stage 1: Capturing your cold audience in the TOFU 27

6 TOFU strategy #1: Facebook (Meta) ads 31

7 TOFU strategy #2: Influencer marketing 43

8 TOFU strategy #3: Digital PR 63

9 TOFU strategy #4: Brand collaborations 75

10 TOFU strategy #5: TikTok 81

11 TOFU strategy #6: TikTok ads 97

12 TOFU strategy #7: Instagram 101

Stage 2: Warming up the audience in the MOFU 111

13 MOFU strategy #1: Meta ads 115

14 MOFU strategy #2: Email marketing 119

15 MOFU strategy #3: Google Ads 139

16 MOFU strategy #4: SEO 149

17 MOFU strategy #5: Instagram 165

Stage 3: Converting customers in the BOFU 171

18 BOFU strategy #1: Website optimisation 175

19 BOFU strategy #2: Email marketing 189

20 BOFU strategy #3: TikTok Shop 193

Part III: The secret sauce 199

21 Retention strategy #1: How to create an exceptional customer experience 203

22 Retention strategy #2: How to use email marketing to bring customers back to your store 209

23 Retention strategy #3: How to use Meta ads to retarget your customers 221

Part IV: The magic bucket 225

24 Magic bucket strategy #1: Creating a loyalty program that works 227

25 Magic bucket strategy #2: Giving your customers a place to chat 233

26 Magic bucket strategy #3: Giving your customers FOMO 235

27 Magic bucket strategy #4: Treating customers like VIPs 237

28 Magic bucket strategy #5: Using email marketing to make customers feel special 239

29 Magic bucket strategy #6: Building a personal brand 245

Part V: What’s next? 257

30 Advice from Mark Bouris: How to build a personal brand that spans decades 259

31 How to build a community 269

32 Bringing it all together 281

The final recap 291

My last piece of advice 295