How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

by Brandy Mychals

Overview

Predict if Your Clients Will Say YES in Just 7 Seconds

How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you—in an instant—by tailoring your communication methods on the fly to suit that person’s character type.

"A quick and powerful method for understanding the very essence of your prospective client. Watch your referrals and bank account grow." — Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Brandy Mychals has created a system that allows you to connect with potential clients, serve their core needs, and create lucrative win-win solutions. Without question, this sales book is a must-read!" — Sandra Yancey, CEO and founder, eWomenNetwork, and bestselling author of Succeeding in Spite of Everything

"This book will help you understand people in ways you never thought possible. Practice Mychals's techniques and you'll rise to the top of your field in no time." — Dr. Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMT, Executive Director, SAVE, and Chair, Advisory Board, American Psychotherapy Association

"This book unlocks the secrets of connecting to and persuading more people, more quickly. In today's fast-paced world, a book like this is pure gold." — Robert G. Allen, author of the New York Times bestseller, The One Minute Millionaire

Product Details

ISBN-13:	9780071803533
Publisher:	McGraw Hill LLC
Publication date:	11/16/2012
Pages:	256
Sales rank:	606,700
Product dimensions:	6.04(w) x 8.82(h) x 0.69(d)

About the Author

Brandy Mychals Brandy Mychals is a communications expert and the creator of the Character Code System for Client Attraction. She's an international award-winning entrepreneur, popular speaker, and was named a top ten blogger by a Fortune 500 company. Brandy’s speciality is teaching entrepreneurs and executives how to turn “bias into business” and generate extraordinary sales doing what you love.

Table of Contents

Preface xv

Introduction My Story of Transformation 1

Chapter 1 The Creation of the Character Code System

Driving Needs and a Quickstart Guide to Character Coding 7

Chapter 2 The Challenges We Face in Attracting Clients

If You Build It, Will They Come? 23

Chapter 3 The Class President Character Code

Actions Speak Louder Than Words 43

Chapter 4 The Cheerleader Character Code

I Just Want to Have Fun 61

Chapter 5 The Actor Character Code

Bigger, Bolder, Better 81

Chapter 6 The Scholar Character Code

Where's the Evidence? 97

Chapter 7 The Activist Character Code

Let's All Get Along 115

Chapter 8 The Artist Character Code

Fight to Be Free 133

Chapter 9 Which Character Codes Get Along and Which Clash?

Choosing Your Relationships in Business and Life 151

Chapter 10 The Character Codes in Marketing and Sales

How to Attract Your Ideal Client 175

Chapter 11 Putting the Character Codes in Action

Are You Ready to Roll? 197

Appendix How to Rock the Character Codes in the Real World 203

Notes 215

Acknowledgments 217

Index 219