Table of Contents
Part I
General principles and understanding
Chapter one: Marketing and marketing in publishing
Chapter two: What’s for sale?
Chapter three: Market research and other sources of marketing information
Chapter four: The role of marketing within the business of publishing
Part II
Putting principles into practice
Chapter five: Reaching the market: how best to approach your customers
Chapter six: How to write a marketing plan
Chapter seven: Selling
Chapter eight: Direct marketing
Chapter nine: Digital marketing
Chapter ten: Publicity and PR
Chapter eleven: Working with authors and other vital partnerships
Chapter twelve: Organising events, presentations and other opportunities to share content
Chapter thirteen: Techniques for writing effective copy
Chapter fourteen: The layout and design of marketing materials
Part III
Specific advice for particular markets
Chapter fifteen: Approaching specific interest markets
Appendix: GDPR and privacy