Table of Contents
Part 1: Marketing Principles
Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement, as well as the marketing mindset
Part 2: Your Book Fundamentals
Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series
Part 3: No Platform Needed. Short-term Marketing
How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed
Part 4: Your Author Platform. Long-term Marketing
Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media
Part 5: Launching Your Book
Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.