How To Make Your Dog #Famous: A Guide to Social Media and Beyond

by Loni Edwards

Overview

You know your dog is the cutest but does everyone else know it too?

In this book, Loni Edwards, the human behind the world's most influential pets, breaks down the path to fame. Discover insights into the success of social media's top pups and follow the essential steps on the road to fame - from crafting your brand to advocating for your pup on set. With expert guidance on how to be a good dog parent and make sure your pup is happy and healthy every step of the way, this is your one-stop guide to helping your dog win over hearts, one adorable post at a time.

Featuring the stories of more than 40 of the most successful pet influencers:

157 of Gemma, Amazing Graciedoodle, Barkley Sir Charles, Bertie Bert the Pom, Bronson the Bully, Brussels Sprout, Bully Baloo, Charlie the Black Shepherd, Chloe the Mini Frenchie (& Emma Bear), Coco the Maltese Dog (Coco & Cici), Cookie Malibu, Crusoe the Celebrity Dachshund, Daily Dougie, Dog named Stella, Ducky the Yorkie, Frame the Weim, Gone to the Snow Dogs, Harlow and Sage, Hi Wiley, Kelly Bove, Lilybug, Lizzie Bear, Louboutina the Hugging Dog, Maya Polar Bear, Mervin the Chihuahua, Milo and Noah, MJ the Beagle, Mr. Biggie, Popeye the Foodie, Puggy Smalls, Reagandoodle, Remix the Dog, Rocco Roni, Super Corgi Jojo, Super Scooty, Tatum, That Goldendoodle, The Bike Dog, Tika the Iggy, Tuna Melts my Heart, Tupey the Borzoi, Verpinscht, Winnie the Cocker, Wolfgang 2242

Product Details

ISBN-13:	9781399604727
Publisher:	Orion
Publication date:	03/24/2022
Sold by:	Hachette Digital, Inc.
Format:	eBook
File size:	156 MB
Note:	This product may take a few minutes to download.

About the Author

Loni Edwards is a lawyer turned entrepreneur who stumbled into the incredible world of pet influencers via her late fur baby Chlo (@chloetheminifrenchie). She is the Founder and CEO of The Dog Agency (@thedogagency): "The first-and really, only major-management company for social-media celebrity animal clients" (Vogue). She is also the Founder and CEO of PetCon (@ petconofficial): "The event that brings together the world's most influential and social-savvy pets" (Good Morning America). She is a graduate of Harvard Law School, Cornell University, and Phillips Academy Andover, and a director on the board of the Animal Cancer Foundation. She can be found online at @lonidee.

Table of Contents

The Perfect Team 6

Learn How to Speak Dos 8

Set Your Pup Up for Success 10

Prioritize Health and Wellness 12

Play Up Your Features @WINNIE_THECOCKER 14

Find Your Angle @TUPEYTHEBORZOI 19

Lean Into Your Quirks @TUNAMELTSMYHEART 20

Craft a Signature Look @REMIXTHEDOG 23

Humanize Your Dog @POPEYETHEFOODIE 26

Find Your Voice @HI.THIS.IS.TATUM 29

Dress Up @TIKATHEIGGY 30

Add Another Pet @COOKIEMALIBU 33

Embrace the Meme @THATGOLDENDOODLE 34

Train and Practice @BRUSSELS SPROUT 39

Showcase Your Talents @SUPERCORGI_JOJO 40

Get in Sync @KELLY_BOVE 43

Caption Your Videos @MAYAPOLARBEAR 48

Embrace Color @AMAZINGGRACIEDOODLE 51

Enjoy the Cuddles @HARLOWANDSAGE 52

Make Photoshop Magic @REAGANDOODLE 55

Get Up Close and Personal @BARKLEYSIRCHARLES 56

Show Everyday Life @_BRONSONTHEBULLY 62

Interact with Your Community @MR.BIGGIE 65

Be Relatable @157OFGEMMA 66

Go into Detail @WOLFGANG2242 69

Keep It Real @BERTIEBERTTHEPOM 72

Spread Love @LOUBOUTINANYC 75

Highlight Your Bond @FRAMETHEWEIM 76

Go on Adventures @THE_BIKE_DOG 83

Explore the Outdoors @HI.WILEY 84

Have Fun @MJ_THE_BEAGLE 87

Go Viral @CRUSOE_DACHSHUND 90

Be On Trend @COCOTHEMALTESEDOG 93

Leverage Connections @MILOANDNOAH 94

Maintain Your Brand @LILYBUG_LPB 99

Find the Best Lighting @CHARLIE_THEBLACKSHEPHERD 100

Have a Consistent Aesthetic @DUCKYTHEYORKIE 105

Find a BFF @LIZZIE.BEAR 106

Set Up Shop @THEPUGGYSMALLS 110

Diversify Your Platforms @GONETOTHESNOWDOGS 113

Don't Overthink It @ROCCO_RONI 114

Film Everything @DOGNAMEDSTELLA 117

Keep a Posting Cadence @DAILYDOUGIE 118

Challenge Stereotypes @BULLY.BALOO 123

Have a Mission @MERVINTHECHIHUAHUA 124

Share Your Journey @SUPER_SCOOTY 127

Champion Courage @VERPINSCHT 128

Leave a Legacy @CHLOETHEMINIFRENCHIE 131

Index 132

Picture Glossary and Credits 134

Acknowledgments and About the Author 135

The path to success…

Is the Influencer Life for You? 16

Establish Your Brand 24

Training 101 36

Create Compelling Content 44

Build a Community 58

Get Press 70

Get Travel Ready 78

Find Representation 88

Brand Partnerships 96

Life On Set 102

Expand Revenue Streams 108

Use Your Influence for Good 120

Editorial Reviews

"Loni Edwards, founder of the Dog Agency and PetCon, decided to use the pandemic for good — well, the good of pets and their owners. She’s behind the success of some of the world’s most influential pets, and now has written an all-inclusive guide to social media and finding whatever virtual tail you’re chasing." -The New York Post,

"

"Presumably, armed with this paperback, the lucky dog can become independently wealthy and her people parents can spend their days lounging by the (dog-bone-shaped) swimming pool." -Forbes,

"

From the Publisher

08/27/2021

This book's premise asks readers, Does your dog cock her head adorably, hug people spontaneously, or wear jewelry? Do your friends wait for the daily photo of your perfect pooch on social media? Lawyer-turned-entrepreneur Edwards claims there's money to be made by employing one's dog as a social media influencer to promote almost any product: food, liquor, clothing, luxury furnishings, cars, travel activities, and more. It all depends on how many followers the pet has and just how unique it is, she says. Edwards lays out the basics in the first half of the book, focusing on advice that could have easily been found in a short magazine article or online post. But the second half will be more valuable to readers, as she discusses the time it will take to post pictures and create captions, optimal frequency of posting, how to vary content to keep viewers engaged, contract considerations with corporations, and much more. The book contains dozens of adorable pictures of successful pooch and "parent" collaborations to illustrate important points—readers may recognize some of them. VERDICT Sure to be a valuable addition to a library collection—Susan Riley, formerly at Mamaroneck P.L., NY

Library Journal