| Introduction | 13 |
Part 1 | Welcome to the New Music Business | 21 |
Lesson 1 | Old School vs. New Reality: The Digital Revolution Levels the Playing Field | 22 |
| Welcome to the Old School Music Business: What Your Record Earns and What You Get to Keep | 23 |
| Start with the Royalty Rate | 23 |
| Here Come the Deductions | 24 |
| What's Left? | 27 |
| Now Consider an Even Worse Scenario | 28 |
| Welcome to the New Reality | 29 |
| New School vs. Old School: Your Decisions vs. Corporate Structures | 29 |
| New School vs. Old School: Home Studio vs. Big Studio | 30 |
| New School vs. Old School: Internet Radio vs. Traditional Radio | 31 |
| New School vs. Old School: Your Label vs. Their Label | 32 |
| New School vs. Old School: Your Marketing vs. Their Marketing | 32 |
| New School vs. Old School: Your Profits vs. Their Profits | 33 |
| New School vs. Old School: Your Control vs. Their Control | 33 |
Lesson 2 | Radio and Records: How to Play the Game | 35 |
| The Radio/Record Company Dance | 35 |
| Making Radio Work for You | 40 |
| Pay-for-Play | 41 |
| Basic Calls to Action | 42 |
| Another Call to Action: The Power of 200 Letter and Request | 43 |
| Create the Right Ad and Start Small | 44 |
Lesson 3 | The Illusion of Needing a Record Deal: Courtney Love's Real-World Wake-Up Call | 47 |
| Courtney Does the Math on Record Contracts | 48 |
| Artists, Copyright Law, and the RIAA | 50 |
| Technology Is Not Piracy | 52 |
| Artists Have Options | 54 |
| Equity for Artists | 56 |
| Music Is a Service to Its Customers | 57 |
| New Models for the Record Business | 58 |
| An Open Letter to Steve Case | 58 |
| Corporate Sponsorships | 59 |
| Money as Incentive | 60 |
| In Conclusion | 66 |
Lesson 4 | A View from Both Sides of the Fence: Steve Lukather on What's Right and What's Wrong with the Music Business | 63 |
| Lukather on the Music Business, Yesterday and Today | 64 |
| Musicians and Their Craft | 69 |
| Signing with a Major Label or an Independent | 71 |
| Keeping It Real | 72 |
| Making a Hit Record | 73 |
| Enjoying Your Gift of Music | 74 |
Lesson 5 | Building Your A-Team: Who You Need and Who You Don't | 75 |
| Attorneys | 75 |
| It's All about Billable Hours | 76 |
| Finding and Hiring the Right Attorney | 78 |
| Get It in Writing | 79 |
| Negotiating a Fee | 81 |
| Setting Deal Parameters | 82 |
| When You Need an Attorney--And When You Don't | 83 |
| Great Advice and Free Stuff You Can Get in Seconds | 85 |
| Good CPAs: Worth Their Weight in Gold | 87 |
| A Cautionary Tale | 87 |
| Tracking Expenses on Your Own | 90 |
| Agents: Do You Really Need One? | 91 |
Part 2 | Writing Your Songs, Getting Your Sound, and Mixing, Mastering, and Recording Your Music | 95 |
Lesson 6 | It's All About the Song: Advice and Inspiration from Diane Warren | 96 |
| Diane on Starting Out | 97 |
| The Big Break | 99 |
| The Learning That'll Never End | 99 |
| The Diane Warren Songwriting Process | 100 |
| Protect Yourself and Your Music | 101 |
| Radio and the Music Business Today | 102 |
| A Song Is a Part of Who You Are | 103 |
Lesson 7 | Developing Your Sound: Advice from Bob Bradshaw | 105 |
| Bob Bradshaw on Starting Out | 106 |
| Great Combinations = Great Sounds | 108 |
| The Bob Bradshaw Sound Philosophy | 108 |
| Getting a Great Sound | 111 |
| Amps and Speakers: The Keys to a Great Sound | 112 |
| Getting a Professional Sound on a Modest Budget | 116 |
| Going the Custom Route | 116 |
| Twenty Ways to Get Great Sounds | 117 |
Lesson 8 | Finding the Best Recording and Creating Platform: Using What the Pros Use | 122 |
| Your Computer: The Hub of Your System | 123 |
| Your Computer/Audio Interface | 124 |
| Digital Audio Workstations (DAWs) | 126 |
| Digidesign Pro Tools | 127 |
| MOTU Digital Performer | 131 |
| Emagic Logic | 135 |
| Steinberg | 138 |
| Plug-ins | 144 |
| Ableton Live | 145 |
| Antares | 147 |
| Cycling '74 pluggo 3 | 150 |
| IK Multimedia | 151 |
| MOTU MachFive | 153 |
| Native Instruments | 155 |
| Propellerhead | 160 |
| Sibelius | 163 |
| Sonic Solutions | 167 |
| Spectrasonics | 169 |
| Steinberg | 172 |
| TASCAM GigaStudio | 174 |
| Waves | 176 |
| Outboard Gear, Sound Controllers, and Mixers | 177 |
| Sound Controllers | 178 |
| Mixers | 178 |
| Storage Systems | 179 |
| Tape Storage | 179 |
| Hard Disk Storage | 180 |
Lesson 9 | Mixing Your Music: Advice from Bob Clearmountain | 184 |
| Bob on Starting Out | 185 |
| Being Successful in Music Is Doing the Best You Can | 187 |
| A Constantly Changing Approach to Recording and Mixing Music | 188 |
| The Bob Clearmountain Mixing Process | 190 |
| It Doesn't Take a Lot of Money to Mix Great-Sounding Records | 192 |
| Bob Clearmountain's Mix This! Studio Equipment List | 197 |
| On How Long It Should Take to Make a Record | 201 |
| How Making Music and Records Has Changed | 201 |
Lesson 10 | Mastering Your Music: Advice from Bob Ludwig | 203 |
| Bob on Starting Out | 204 |
| The Music Business, Yesterday and Today | 205 |
| The Importance of Mixing in the Recording Process | 206 |
| The Importance of Mastering in the Recording Process | 207 |
| The Biggest Mistakes People Make in Recording | 210 |
| Tips on Setting Up a Recording Studio Workstation and Recording Platform | 211 |
| Some Advice on Internet and Remote Broadcasting | 212 |
| The Future of Recording | 213 |
Part 3 | Your Business in the New Music Business | 215 |
Lesson 11 | Launching the Business of You, Inc.: Five Steps to Incorporation | 216 |
| The Benefits of Incorporation | 216 |
| Tax Advantages | 217 |
| Other Advantages | 219 |
Step 1 | Determine the Type of Business You Want | 221 |
Step 2 | Choose a Business Name | 222 |
Step 3 | Get Good Advice | 222 |
Step 4 | File with the IRS | 224 |
| Form SS-4 | 224 |
| Form 2553 | 225 |
Step 5 | File a Business in My State | 225 |
| After Incorporating | 226 |
Lesson 12 | Real-World New Music Business Boot Camp: What You Need to Know about Copyrights, Music Publishing, and Licensing | 227 |
| The Get Smart Quick Guide to Copyrights | 228 |
| Your Copyright Is All Yours | 229 |
| How to Copyright Your Work in Three Easy Steps | 230 |
| Copyright Issues Regarding Employment | 231 |
| The Basic Ins and Outs of Music Publishing | 232 |
| How Music Publishers Generate Revenue | 233 |
| Writer-Publisher Relationships | 235 |
| How Your Publisher Works for You | 236 |
| Administrative Agreements | 238 |
| Negotiating the Best Agreement | 239 |
| Forming Your Own Music Publishing Company | 240 |
| Joining the Right Organizations | 241 |
| Licensing and Protecting Your Work | 242 |
| Key Points in a Licensing Agreement | 243 |
Part 4 | Marketing, Selling, and Distributing Your Music All Over the World: Tapping into the Big Money Potential of Niche Markets, the Internet, and Webcasting | 247 |
Lesson 13 | Premiering Your Music: Three Steps to Broadcasting and Selling Your Music to a Global Audience | 248 |
Step 1 | Get a Domain Name | 249 |
Step 2 | Get a Web Site | 253 |
| Decide on the Basics: Size and Layout | 254 |
| Personalizing Your Site | 254 |
| Go Global | 255 |
Step 3 | Begin Broadcasting Your Music | 255 |
| Personalize Your Music and Message | 257 |
| Know Who's Listening to Your Music | 258 |
| Learn How to Promote Your Music | 259 |
| Select the Broadcast Package Best Suited to Your Needs | 259 |
| Create Your Internet Radio Station | 260 |
| Questions about Internet Broadcasting | 260 |
| Promoting and Selling Your Music and Web Site | 264 |
| Use Search Engines and Metatags to Direct Traffic to Your Site | 264 |
| Create Tie-ins with Other Sites and Companies | 265 |
| Associate Yourself with a Powerful Brand | 265 |
| Do Deals with Other Web Sites | 265 |
| Sell Your Music on the Internet | 265 |
| Sell All Forms of Your Music on Your Site | 266 |
| Cool Ways to Record, Send, and Receive Music from Anyone, Anywhere, Anytime | 266 |
| Lessons of Inspiration | 269 |
| Learning from Greatness: The Tommy Tedesco Story | 269 |
| On Selling Your Creative Ideas to Noncreative People | 272 |
| On How to Make Yourself Wanted | 273 |
| Shattering the Myth of the Must-Have Music Town: The Studio on Music Row | 275 |
| On What Inspires Greatness | 276 |
| On Getting to Where You Want to Go and Suprising Ways It Can Inspire You | 278 |
| Index | 282 |