Table of Contents
What This book Can Do for You
Part 1 Making Human Nature Work for You
1 Your Key to Success and Happiness 2
Merely getting along isn't the answer 2
The reason 90 percent of people fail in life 3
Where success and happiness come from 4
Your personality problems are your problems with other people 4
Horse-and-buggy methods won't work in an atomic age 5
Davy Crockett's world is no more 6
Human engineering is more important than technical knowledge 6
People are here to stay 7
Tested Methods for Getting What You Want 8
Skill depends on mastering certain basic principles 8
Chapter 1 in a Nutshell 10
2 How to Use the Basic Secret for Influencing Others 11
Let's look at the other side of egotism 11
We are all egotists: four facts of life 13
What makes people self-centered and conceited? 14
How to use LS/MFT 15
How to turn a lion into a lamb 17
The same principle works on children or kings 19
Give the other fellow a personal reason to help you 19
The Essence of Chapter 2 21
3 How to Cash in on Your Hidden Assets 22
Try giving away your wealth 22
Everyone is hungry for this food 23
You must "recognize" the other person 25
Three Ways to Make People Fed Important 26
1 Think other people are important 26
2 Notice other people 27
3 Don 't lord it over people 31
Points to Remember in Chapter 3 33
Part 2 How to Control the Actions and Attitudes of Others
4 How You Can Control the Actions and Attitudes of Others 35
How to adopt the attitude and action you want the other fellow to express 36
When you're shouted at you must shout back 36
How to control anger in others 37
Enthusiasm is catching 38
Confidence breeds confidence: how to make the most of it 40
Money in the bank for salesmen 42
How to put magnetism in your personality 42
Little Things Give You Away 43
1 Watch your walk 44
2 Your tattle-tale handshake 44
3 Your tone of voice 44
How to Use the Only Way to Make People Do Better 44
Chapter 4 in Brief 46
5 How You Can Create a Good Impression on Other People 48
Know what you want, then sound off accordingly 50
How to Create a Good First Impression 50
Other people accept you at your own appraised 51
How many people unwittingly create a bad impression 53
Getting people to say "yes" to you 54
Assume that the other person will do what you want 56
Chapter 5 in a Few Words 58
Part 3 Techniques for Making and Keeping Friends
6 How to Use Three Big Secrets for Attracting People 61
The Triple-A Formula for Attracting People 62
1 Acceptance 62
How to make your marriage vows come true 64
Acceptance is a two-edged sword 64
How to make your husband/wife successful 65
2 Approval 66
A cure for incorrigible children 66
Go out of the way to approve 67
3 Appreciation is magic 68
Other people are valuable to you 68
Don't talk station-to-station, but person-to-person 69
We like to be singled out, not considered one of the mob 70
Take a lesson from Mother Nature 70
A Quick Rundown on Chapter 6 71
7 How to Make the Other Fellow Feel Friendly-Instantly 73
How to use the magic switch that turns on friendly feelings 73
How I learned my roommate's secret 74
Fear of people drives them away 75
Take a chance he's friendly; the odds are in your favor 75
Don't be an eager-beaver 75
Relax-and take it for granted that you 11 be liked 76
Work Miracles with a Smile 77
What a smile says 77
Smile from way down deep 78
Lei go and smile! 79
How to use mirror-magic 79
How to develop a genuine smile 80
You can test the power of a smile 81
Use your million-dollar asset 82
What else has the magic of a smile? 82
Chapter 7 in Summary 83
Part 4 How Effective Speaking Techniques Can Help You Succeed
8 How You Can Develop Skill in Using Words 85
The one tiling successful people have in common 85
Happiness depends on talk 86
How to "strike up" a conversation 86
U-turns and green lights keep conversation going 90
A deadly sin in human relations and how to avoid it 92
When to talk about yourself 93
The magic of agreement 94
Use "Happy Talk" 94
Sit right down and write yourself a letter 95
What your best friend won't tell you 95
A Short Refresher on Chapter 8 97
9 How to Use the Technique that a Supreme Court Justice Called "White Magic" 98
Listening makes you "clever" 99
People will tell you what they want from you, if you'll listen 100
Too much talk gives you away 101
Listening helps overcome self-consciousness 102
How listening can make you rich 105
Seven Ways to Practice Listening 106
10 How to Get Others to See Things Your Way…Quickly! 108
Why the "Natural Way" Is Wrong 109
Science discovers a way to win arguments 109
Low pressure is the secret 110
The amazing fact that a scientific analysis of 10,000 actual arguments produced 111
How to persuade by working with human nature 112
How to reach the other person's subconscious mind 112
Six Tested Rules for Winning Arguments 113
1 Let him state his case 113
2 Pause before you answer 114
3 Don't insist on winning 100 percent 114
4 State your case moderately and accurately 115
5 Speak through third persons 116
6 Let the other person save face 118
Chapter 10 in a Nutshell 120
Part 5 How to Manage People Successfully
11 How to Get 100 Percent Cooperation and Increase Your Brain Power 122
How to get the other fellow to go all out 123
Make them feel it's their problem, too 123
How to use participative management in the home 124
Why not multiply your own brain power 10 or 100 times? 126
How the "power of people" multiplied McCormick's sales 1,500 percent 126
How to get others to support your ideas 129
Set up your own brain trust 130
The Magic Secret of Asking for Advice 131
The Meat in the Coconut for Chapter 11 133
12 How to Use Your Miracle Power in Human Relations 134
How praise releases energy 134
How to apply praise to human relations 136
The one thing people want most 136
How to perform a small miracle every day 137
Be generous with kind statements 138
Six rules for saying "thank you" 139
A simple formula to boost your own happiness 140
Two Rules for Administering Praise 142
1 It must be sincere 142
2 Praise the act or the attribute, rather than the person 142
Chapter 12 Summed Up 144
13 How to Criticize Others without Offending Them 145
Let's look at criticism in a new light 145
How to keep the other fellow on the beam 146
The Seven Musts for Successful Criticism 147
1 Criticism must be made in absolute privacy 147
2 Preface criticism with a kind word or compliment 147
3 Make the criticism impersonal; criticize the act, not the person 148
4 Supply the answer 149
5 Ask for cooperation; don't demand it 150
6 One criticism to an offense 151
7 Finish in a friendly fashion 152
Memory Joggers for Chapter 13 152
Part 6 Your Human Relations Workbook
14 A Simple, Effective Plan of Action That Will Bring You Success and Happiness 154
The positive attitude will bring success 154
Write down your objectives 155
My Human Relations Program in My Work 157
My Human Relations Program in My Home 160
My Human Relations Program in My Social Life 163
Your Self-Improvement Program 166
A self-analysis checklist 167
You Must Write the End to This Book 170
