How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

by Stu Heinecke, Nicola Corzine (Foreword by), David de Vries (Read by), Stu Heinecke (Read by), Hillary Huber (Read by)

Overview

A playbook for growing your business no matter the circumstances.

“Weeds scale faster than any business. It’s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.

How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.

An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.

Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara and Jonna Mendez.

Product Details

ISBN-13:	9781713658993
Publisher:	Brilliance Audio
Publication date:	06/01/2022
Edition description:	Unabridged
Product dimensions:	6.50(w) x 5.50(h) x 0.62(d)

About the Author

Stu Heinecke is the author of How to Get a Meeting with Anyone, and the follow-up illustrated guide, Get the Meeting!, which features many of the unique contact marketing campaigns implemented by readers inspired by his first book.

Stu’s books constantly show up in “must read” or “my top ten” business book lists on social media, and have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, on CBS Radio, and in the marketing and sales press. He has become a fixture on top business and sales podcasts. Follow him on Linkedin or on Twitter at @bystuheinecke.

Table of Contents

Corzine, Nicola

Foreword xi

Introduction 1

The Nature of Weeds

1 The Nature of Weeds 9

2 Everybody Wants to Grow like a Weed 15

3 What Weeds Want Us to Know 23

4 How Weeds Disrupt 33

The Weed Mindset

5 Irrepressible Optimism 47

B Ruthless Persistence 55

7 Brutal Urgency 63

8 Fearsome Aggression 71

9 Nimble Adaptability 77

10 Alien Resilience 85

The W.E.E.D.S Model

11 Seed Strategy 97

12 Seed Pod Strategy 117

13 Thorn Strategy 131

14 Segmentation Strategy 143

15 Rosette Strategy 155

16 Vine Strategy 169

17 Root Strategy 183

18 Soil Strategy 195

Scaling Like a Weed

19 1:1 Leverage and Scale 209

20 Multi-Channel Scale 217

21 Collective Scale 227

Conclusion: Grow, Expand, Dominate, Defend 235

Study Guide 247

Let's Connect 251

Acknowledgments 253

Chapter Notes 255

Index 259

Editorial Reviews

‘Grow like a weed.’ It’s not just an expression. If you read this book, it’s a promise.” —Dale Dupree, Co-Founder of The Sales Rebellion

“Resiliency tinged with tenacity is perhaps the successful entrepreneur's greatest super power. Anyone who's done battle with something they might call a weed knows this all too well!” —John Jantsch, author of Duct Tape Marketing and The Ultimate Marketing Engine

“A lot of books use metaphors to explain how to grow a business. After reading this book, I can’t imagine a more logical metaphor for rapid, disruptive growth than weeds. They don’t say ‘grow like a weed’ for nothing.” —Jeb Blount, author of Fanatical Prospecting, CEO of Sales Gravy

“All strategy is 'rooted' in customer value.  It’s imperative to do a strategic deep dive to better understand the evolving 'landscape' around new opportunities that, like a weed, continue to pop up in unexpected, yet scalable, areas.” —Sam Reese, CEO of Vistage Worldwide

“It’s not just a business growth guide, it’s a whole new mindset. You’ll wear out a highlighter reading this book!” —Jay Baer, coauthor of Talk Triggers and Hug Your Haters

“READ THIS BOOK to grow your business like a weed. The weed metaphor is brought to life through point-by-point instruction and entertaining anecdotes. It's an apt description of Stu Heinecke’s own brilliant, unconventional rise from Wall Street Journal cartoonist to business guru. You too can become like Heinecke: irrepressible, resilient and adaptable in the face of adversity. The book lives up to it's audacious premise that ‘everything in this book describes some form of unfair advantage, covering every aspect of life for weeds’ and how to apply it to your business.” —Bruce H. Rogers, Forbes Senior Contributor and Founder, Forbes CMO Practice

“I’ve always looked down at weeds, especially the ones attempting a hostile takeover in my yard. This book has convinced me to turn a new leaf. I now see weeds for their miracle of can-do spirit and as the ultimate guides for growth. If you buy this book, I will plant a weed in your name in my neighbor’s yard.” —Rick Dees, Angel investor, legendary radio personality

“I wish I had this book when I was in my 20’s, I could have saved millions of dollars worth of mistakes.” —Dennis Brown, Host of Growth Experts Podcast, seven-time Inc 500 fastest growing entrepreneur

“Stu Heinecke has delivered a fresh and deep-thinking approach to strategic business leaders who need to disrupt, pivot, and adapt for rapid growth.” —Marcia Daszko, author of Pivot, Disrupt, Transform, speaker, strategic change consultant

“There are few books that I’ve come across in my life that cause me to drop everything I’m doing. For me, those books include The Hard Thing About Hard Things, Crossing the Chasm, and now I add Stu’s masterpiece—How to Grow Your Business like a Weed.” —Ammanuel Selameab, Founder of venture capital-backed startup Accrue.io

“We’ve always known what it means to grow like a weed. This book tells us how to scale like a weed.” —Robert Mankoff, former cartoon editor at The New Yorker, co-founder of Cartoon Collections

“While gardeners have been waging war with weeds, we have neglected to learn from these skirmishes. In How to Grow Your Business Like a Weed, Stu Heinecke shows us the many lessons we can learn from these invasive plants.

Reviews