How to Find New Donors and Get Them to Give Again

by Joanne Oppelt, Linda Lysakowski

Overview

Are you looking for new donors to your nonprofit? Do you know where to go to find new donors? Are you losing more donors than you gain? Are you struggling to just meet budget? Do you want to increase your fundraising revenues year over year? If so, we’ve written How to Find New Donors and Get Them to Give Again just for you!

In this fast-reading book, we show you:

• Where to start searching for loyal donors
• How to build relationships with individual, foundation, business, and government donors that result in a donation
• How to keep your donors engaged in your mission and excited about your organization so that they give again and again.

How to Find New Donors and Get Them to Give Again is written for busy executive directors, development professionals, and board members who want to acquire new donors and increase their annual fundraising income. As a Nonprofit Quick Guide™, you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.

The authors help you:

• Identify new donor pools and motivate prospects to give
• Understand and respond to the unique individual, foundation, corporate, and governmental motivations for giving
• Retain your new donors, getting them to give that second and third gift
• Create donor communications that work
• Drastically improve your fundraising results

You will learn how to connect with potential donors where they are, using strategies that they will respond to. You will get insights into why different types of donors give. You will be shown techniques that successfully tap into individual, foundation, business, and government charitable objectives. You will be able to craft donor communications that increase donor retention. By the end of the book, you will know how to recruit and engage new donors, significantly increasing the chances they will give again.

Written as part of the Nonprofit Quick Guide™ series, How to Find New Donors and Get Them to Give Again focuses on generating revenues specifically through donor acquisition and retention. Other books in the series address other areas of fundraising, such as development planning, grant writing, corporate contributions, fundraising communications, board membership, volunteerism, and career advancement, among others.

If you want to grow revenues to keep up with increasing costs, improve financial performance and stability, or have greater ability to meet unmet or growing client demand, the Nonprofit Quick Guide™ series is for you.

Product Details

ISBN-13:	9781951978303
Publisher:	Joanne Oppelt Consulting, LLC
Publication date:	01/01/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	50
File size:	516 KB

About the Author

Joanne Oppelt, MHA, principal of Joanne Oppelt Consulting, LLC, is a seasoned rainmaker with a distinguished track record of success. During her twenty-five-plus years working in the nonprofit arena, she built or rebuilt successful fundraising departments at every stop, helping her organizations grow capacity and more effectively fulfill their missions. She has held positions from grantwriter to executive director at the nonprofits Community Access Unlimited, Caring Contact: A Listening Community, Family to Family Network of New Jersey, Christian Healthcare Center, March of Dimes Central New Jersey, Prevent Child Abuse New Jersey, and Maternal and Family Health Services. Her extensive background in a variety of work roles and organizations enables her to understand the realities and challenges nonprofit practitioners face-both internally and externally. Her success at every stop positions her to help any nonprofit, whether through her books or consulting practice, turn around its struggling fundraising operations. Joanne is the author of four books and has taught at Kean University as an Adjunct Professor in its graduate program. She is also a highly sought-after speaker and presenter. Joanne holds a master's degree in health administration from Wilkes University, where she graduated with distinction. Her bachelor's degree is in education, with a minor in psychology.
Linda Lysakowski, ACFRE, is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fundraising Executive designation. Linda is the author of ten nonfiction books, a contributing author, co-editor, or coauthor of twelve others. She has also written three books in the fiction realm. Linda has more than thirty years in the development field. She worked for a university and a museum before starting her own consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than forty thousand development professionals in most of the fifty states of the United States, Canada, Mexico, Egypt, and Bermuda. She served on the Association of Fundraising Philanthropy (AFP) Foundation for Philanthropy Board and on the Professional Advancement Division for AFP. She is a past president of the Eastern Pennsylvania and Sierra (Nevada) AFP chapters. She received the Outstanding Fundraiser of the Year award from the Eastern Pennsylvania, Las Vegas, and Sierra (Nevada) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP, and received the Lifetime Achievement Award from the Las Vegas AFP chapter. Linda is a graduate of Alvernia University with majors in banking and finance as well as theology/philosophy, and a minor in communications. As a graduate of AFP's Faculty Training Academy, she is a Master Teacher.

Table of Contents

Chapter One: Acquiring New Donors is Not About the Money

Chapter Two: How to Find People Interested in Giving to Your Nonprofit

Chapter Three: Getting People to Give Again and Again

Chapter Four: Building Relationships with Individual Donors

Chapter Five: Building Relationships with Foundations

Chapter Six: Building Relationships with Businesses

Chapter Seven: Building Relationships with Government Funders

Chapter Eight: The Importance of Thanking Your Donors

Chapter Nine: Creating Donor Communications that Work

Chapter Ten: Bringing It All Together