How to Do Nothing: Resisting the Attention Economy

How to Do Nothing: Resisting the Attention Economy

by Jenny Odell
How to Do Nothing: Resisting the Attention Economy

How to Do Nothing: Resisting the Attention Economy

by Jenny Odell


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A surprise of a read, unless you take in both title AND subtitle. Odell's "nothing" is neither passive nor disengaged but intentional resistance urging a changed perspective, a shift in focus away from the demands of a 24/7 high volume culture. The read is graceful, serendipitous and experiential. It nudges us to notice what grabs our attention, what occasions us to pause, and illustrates the value of a meander — and it spurs me to re-read Thoreau's Walden.

** A New York Times Bestseller **

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: TimeThe New Yorker NPRGQElleVultureFortuneBoing BoingThe Irish Times • The New York Public Library • The Brooklyn Public Library

"A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review

One of President Barack Obama's "Favorite Books of 2019"

Porchlight's Personal Development & Human Behavior Book of the Year

In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives.
Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress.

Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

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Product Details

ISBN-13: 9781612198552
Publisher: Melville House Publishing
Publication date: 12/29/2020
Pages: 256
Sales rank: 18,012
Product dimensions: 5.40(w) x 8.20(h) x 0.70(d)

About the Author

Jenny Odell is an artist and writer who teaches at Stanford and has been an artist-in-residence at places like the San Francisco dump, Facebook, the Internet Archive, and the San Francisco Planning Department. Her writing has appeared in the New York Times, New York Magazine, The Atlantic, The Believer, The Paris Review, and McSweeney’s, among others. She lives in Oakland.

Read an Excerpt

How to Do Nothing: Resisting the Attention Economy
Chapter 2 The Impossibility of Retreat

A lot of people withdraw from society, as an experiment…So I thought I would withdraw and see how enlightening it would be. But I found out that it’s not enlightening. I think that what you’re supposed to do is stay in the midst of life.


If doing nothing requires space and time away from the unforgiving landscape of productivity, we might be tempted to conclude that the answer is to turn our backs to the world, temporarily or for good. But this response would be shortsighted. All too often, things like digital detox retreats are marketed as a kind of “life hack” for increasing productivity upon our return to work. And the impulse to say goodbye to it all, permanently, doesn’t just neglect our responsibility to the world that we live in; it is largely unfeasible, and for good reason.

Last summer, I accidentally staged my own digital detox retreat. I was on a solitary trip to the Sierra Nevada to work on a project about the Mokelumne River, and the cabin I had booked had no cell reception and no Wi-Fi. Because I hadn’t expected this to be the case, I was also unprepared: I hadn’t told people I would be offline for the next few days, hadn’t answered important emails, hadn’t downloaded music. Alone in the cabin, it took me about twenty minutes to stop freaking out about how abruptly disconnected I felt.

But after that brief spell of panic, I was surprised to find how quickly I stopped caring. Not only that, I was fascinated with how inert my phone appeared as an object; it was no longer a portal to a thousand other places, a machine charged with dread and potentiality, or even a communication device. It was just a black metal rectangle, lying there as silently and matter-of-factly as a sweater or a book. Its only use was as a flashlight and a timer. With newfound peace of mind, I worked on my project unperturbed by the information and interruptions that would have otherwise lit up that tiny screen every few minutes. To be sure, it gave me a valuable new perspective on how I use technology. But as easy as it was to romanticize giving everything up and living like a hermit in this isolated cabin, I knew I eventually needed to return home, where the world waited and the real work remained to be done.

Table of Contents

Introduction: Surviving Usefulness ix

Chapter 1 The Case for Nothing 3

Chapter 2 The Impossibility of Retreat 30

Chapter 3 Anatomy of a Refusal 63

Chapter 4 Exercises in Attention 95

Chapter 5 Ecology of Strangers 127

Chapter 6 Restoring the Grounds for Thought 155

Conclusion: Manifest Dismantling 186

Acknowledgments 205

Notes 207

Index 219

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