| Acknowledgments | xv |
| Introduction | xvii |
Part I | Google Web Search | |
Chapter 1 | Welcome to Google | 3 |
| Google | 4 |
| The Google Interface | 5 |
| Google Doodles | 7 |
| The Google Doodler | 7 |
| Google's Services | 8 |
| Essential Google Facts | 9 |
| What Google Is Not | 11 |
| A Brief History of Google | 13 |
Chapter 2 | Craft Your Searches | 15 |
| How to Enter a Query | 16 |
| Go Directly to the First Result | 17 |
| Select Search Terms | 19 |
| Use Words Likely to Appear on the Pages You Want | 19 |
| Pose Answerable Queries | 21 |
| Be Brief | 21 |
| Search Behavior | 22 |
| Implicit AND | 22 |
| Common Word Exclusion | 22 |
| Case Insensitivity | 25 |
| Punctuation Exclusion | 26 |
| Search Term Order and Proximity | 26 |
| Search Operators | 27 |
| Quotes | 27 |
| The OR Operator | 30 |
| The Inclusion Operator (+) | 32 |
| The Exclusion Operator (-) | 32 |
| The Synonym Operator ([similar]) | 35 |
| Common Misconceptions | 37 |
Chapter 3 | Find Specialized Information | 41 |
| Correct Spelling | 42 |
| Word Definitions | 45 |
| Phone Numbers and Addresses | 46 |
| Reverse Lookups | 47 |
| Street Maps and Directions | 49 |
| Stock Quotes | 51 |
| Calculator | 52 |
| Basic Arithmetic | 53 |
| Advanced Math | 54 |
| Units of Measure and Conversions | 57 |
Chapter 4 | Understand Search Results | 61 |
| The Anatomy of a Results Page | 62 |
| Search Tools and Information | 62 |
| Search Boxes | 64 |
| Links to Tools and Tips | 64 |
| Search Tabs | 66 |
| The Statistics Bar | 66 |
| Web Search Results | 67 |
| The Result Link | 68 |
| Snippets | 68 |
| Technical Information | 71 |
| Cached Version of the Result | 71 |
| The Similar Pages Link | 74 |
| Categories and Description | 74 |
| The Translate This Page Link | 74 |
| File Type Conversion | 77 |
| Many Results from a Single Site | 79 |
| Go Beyond the First Page of Results | 79 |
| Omitted Results | 82 |
| Other Kinds of Search Results | 82 |
| Sponsored Links (Paid Advertisements) | 83 |
| Evaluate What You Find | 86 |
| Credibility | 87 |
| Types of Results | 88 |
Chapter 5 | Advanced Web Search | 95 |
| Use the Advanced Search Form | 96 |
| Advanced Operators | 96 |
| Group or Exclude Terms | 97 |
| Search Restrictions | 100 |
| Find Information on Specific Pages | 109 |
| Search by Topic | 114 |
| Advanced Operators Rehashed | 116 |
| define | 116 |
| stocks | 116 |
| phonebook | 116 |
| Summary of the Advanced Operators | 118 |
| Language Tools | 119 |
| Refine a Query | 124 |
Chapter 6 | Make Searching Easier with Google Tools | 131 |
| Make Google Your Home Page | 132 |
| The Google Toolbar | 134 |
| Default Search | 144 |
| Browser Buttons | 146 |
| Mozilla and Netscape 6 | 147 |
| Search Google on Macintosh Systems | 148 |
Chapter 7 | Configure Google | 151 |
| Setting Preferences | 152 |
| Resetting Preferences | 154 |
| Language Settings | 155 |
| Interface Language | 155 |
| Search Language | 161 |
| Safe Search | 163 |
| Number of Results | 165 |
| New Results Window | 166 |
Part II | Google Features | |
Chapter 8 | Search News Sources with Google News | 169 |
| Google News | 170 |
| Browse Google News | 174 |
| News Stories | 175 |
| News Categories | 177 |
| Search Google News | 179 |
| Search Techniques for Google News | 180 |
| Possible Uses | 190 |
| Limitations of Google News | 191 |
| International Google News Domains | 191 |
Chapter 9 | Search Discussion Forums with Google Groups | 193 |
| Usenet | 194 |
| The Usenet Hierarchy | 195 |
| Google Groups | 198 |
| Browse Google Groups | 201 |
| Find Newsgroups | 201 |
| Read Newsgroup Messages | 204 |
| Post Newsgroup Messages | 210 |
| Search Google Groups | 211 |
| Select Search Terms | 214 |
| Advanced Groups Search | 214 |
| Possible Uses | 219 |
| Participate in Discussions | 219 |
| Mining Usenet | 219 |
| Post a Question | 220 |
Chapter 10 | Find Pictures with Google Images | 223 |
| Search Google Images | 224 |
| Google Images Results | 225 |
| Image Viewer Interface | 227 |
| Craft Image Search Queries | 229 |
| Advanced Image Search | 232 |
| Copyrights | 239 |
Chapter 11 | Browse Topics by Category with the Google Directory | 243 |
| The Open Directory | 245 |
| The Google Directory | 245 |
| Categories | 247 |
| Browsing the Google Directory | 249 |
| Searching the Google Directory | 253 |
| Directory Search Quality | 254 |
| Possible Uses | 255 |
| Google Directory in Non-English Languages | 256 |
Chapter 12 | Ask Researchers Questions with Google Answers | 259 |
| How It Works | 260 |
| Who Are the Researchers? | 261 |
| Tour of Google Answers | 263 |
| Search Google Answers | 265 |
| Browse Google Answers | 267 |
| Anatomy of the Question View | 271 |
| Ask a Question | 273 |
| Sign Up for an Account | 273 |
| Pose a Question | 276 |
| After You Post a Question | 283 |
| Unanswered Questions | 286 |
| Unsatisfactory Answers | 287 |
| Possible Uses for Google Answers | 288 |
| Is Google Answers Effective? | 291 |
| Limitations of Google Answers | 292 |
Chapter 13 | Find Bargains with Froogle | 295 |
| Introducing Froogle | 296 |
| Browse Products | 298 |
| Lists of Products | 298 |
| Individual Products | 301 |
| Search Froogle | 303 |
| Select Search Terms | 303 |
| Refine Your Query | 303 |
| Possible Uses | 308 |
Chapter 14 | Other Cool Features | 309 |
| Google Zeitgeist | 310 |
| Google Labs | 313 |
| Search by Location | 315 |
| Google News Alerts | 316 |
| Google Sets | 317 |
| The Google Glossary | 319 |
| Google WebQuotes | 320 |
| Keyboard Shortcuts | 321 |
| The Google Viewer | 322 |
| Google Compute | 323 |
| Fun Uses of Google Search | 326 |
| Joke Pages | 326 |
| Googlism | 327 |
| GooglePeople | 329 |
| Google Smackdown | 330 |
| GoogleWhacking | 330 |
| Google Catalogs | 331 |
| Google Wireless Services | 332 |
| Google Number Search | 332 |
| Other Ways to Search Using Google | 332 |
Appendix | How Google Works | 335 |
| How Web Search Works | 336 |
| Crawling | 337 |
| Indexing | 339 |
| Searching | 339 |
| Google's Rankings | 340 |
| PageRank | 341 |
| Simple Metrics | 342 |
| Arcane Metrics | 344 |
| The Scoring Equation | 345 |
| Google's Engineering Principles | 347 |
| Parallelism | 347 |
| Redundancy | 347 |
| Low-cost Hardware | 347 |
| Specialization | 348 |
| Index | 349 |