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Boost your marketing and advertising with the power of FREE editorial.
No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Why? Because your customers read articles before they read adverts. Because getting media exposure can place you (and your business) as an expert in your field. Because advertising costs and editorial is FREE!
But you have to be ready, you have to have some basic tools available when the media calls or when you need to send a story to your local paper/radio station/TV station/relevant blogsite/etc. You have to have a media kit that has everything needed to give a rounded, positive view of your enterprise.
Radio, television, newspapers, magazines, social media, blogs; all could be looking for your expertise. Includes useful online resources including one site that instantly networks you with a large number or reporters and journalists.
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About the Author
I am a husband and father to a wonderful family. I know some of the best spots in the world - including a few fantastic spots for writers. When I travel, I like to get under the skin of the place I am visiting and to see and experience what the ordinary traveller misses. I love photography and have used that a lot as a freelance journalist. I am also a marketing and communications professional with decades of experience. My major marketing influence is Jay Abraham, a truly remarkable man. I train writers, business people, and communications students.