How to Conduct Surveys: A Step-by-Step Guide

How to Conduct Surveys: A Step-by-Step Guide

by Arlene G. Fink
How to Conduct Surveys: A Step-by-Step Guide

How to Conduct Surveys: A Step-by-Step Guide

by Arlene G. Fink

eBookSeventh Edition (Seventh Edition)

$39.49  $52.00 Save 24% Current price is $39.49, Original price is $52. You Save 24%.
Available for Pre-Order. This item will be released on October 22, 2024

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Overview

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The seventh edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink’s other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.

Product Details

ISBN-13: 9781071861332
Publisher: SAGE Publications
Publication date: 10/22/2024
Sold by: Barnes & Noble
Format: eBook
Pages: 208

About the Author

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling&Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.

Table of Contents

Preface
About the Author
Chapter 1. Conducting Surveys: Everyone Is Doing It
Chapter 2. The Survey Form: Questions, Scales, and Appearance
Chapter 3. Getting It Together: Some Practical Concerns
Chapter 4. Sampling
Chapter 5. Survey Design: Environmental Control
Chapter 6. Analyzing and Organizing Data From Surveys
Chapter 7. Presenting the Survey Results
Index
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