How To Conduct Organizational Surveys: A Step-by-Step Guide

by Jack Edwards, Marie D. Thomas, Paul Rosenfeld, Stephanie Booth-Kewley

Overview

A manufacturing company is downsizing and wants to know the impact on employee morale. A computer corporation is considering moving its headquarters and needs to determine how many employees intend to relocate. A multinational consulting firm has had a rash of sexual harassment complaints and seeks to determine the extent of the problem. To address these and other business-related issues, organizations are increasingly turning to surveys. Surveys are popular in organizations because--when done properly--they can provide accurate information about major organizational challenges, especially as the technology of surveys rapidly advances. Taking these issues into consideration, How to Conduct Organizational Surveys offers a practical, step-by-step guide. Anyone trying to make the transition from theory to practice will benefit greatly from this how-to guide. How to Conduct Organizational Surveys is also written for researchers who need to fine-tune their surveying skills.

Product Details

ISBN-13:	9781506339696
Publisher:	SAGE Publications
Publication date:	10/18/1996
Sold by:	Barnes & Noble
Format:	eBook
Pages:	176
File size:	2 MB

About the Author

In addition to editing this book, Jack Edwards has published two survey books cited in the Recommended Readings section of this chapter. He is currently an Assistant Director in the Office of Applied Research and Methods at the U.S. General Accounting Office, Washington, DC. His prior positions include Chief of the Personnel Survey Branch at the Defense Manpower Data Center and tenured Associate Professor at the Illinois Institute of Technology. (The opinions expressed in this article are those of the authors and do not necessarily reflect the views of the U.S. General Accounting Office.)

Table of Contents

Organizational Surveys
An Overview
Identifying Survey Content
Creating the Survey, Part One
Writing Survey Items
Creating the Survey, Part Two
Response Alternatives, Item Order, Survey Length, and Response Biases
Selecting Survey Respondents
Organizational Survey Administration
Fielding the Survey
Monitoring and Maximizing Response Rates
Data Processing
Analyzing Data and Interpreting Results
Presentation of Survey Findings

Editorial Reviews

"Unlike many survey ‘how-to’ books, this book is clear, well-written, practical, and insightful. I highly recommend it to those interested in conducting organizational surveys or managing a consultant/ vendor that is supplying survey services to an organization."

TECHNO