How to Choose, Brief and Work with Graphic Designers

by Amanda J. Field

Overview

A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary evil’, best avoided, but if that’s not possible, then best done cheaply. This down-to-earth, succinct handbook will show you why you should choose your designer as carefully as you would choose a new, senior member of staff; why good design need not cost any more than bad design; what the difference is between a ‘brief’ and a ‘briefing’; how to stop design budgets spiralling out of control; how to conduct tenders; how to get the best from your designers; how to handle approvals; and how to judge design concepts. It is packed with practical advice and guidance that is just as applicable to a new-business start-up as it is to a multinational organisation.

Product Details

ISBN-13:	9781909183421
Publisher:	Andrews UK
Publication date:	11/26/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	602 KB

About the Author

Amanda J Field has been briefing graphic designers for over 30 years. In that time, she has worked in-house for large organisations including British Gas and IBM (where she was Advertising and Promotion Manager) and in agencies, where her clients included The Science Museum, Vodafone and Silicon Graphics. She has managed a wide variety of graphic design projects, from prestigious annual reports and corporate identity design, to the thousand-and-one everyday design tasks facing business of all sizes, including product brochures, flyers, customer magazines, direct mailshots, advertising, exhibition stands and websites.