Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.
But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.
But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
![How He-Man Mastered the Universe: Toy to Television to the Big Screen](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
How He-Man Mastered the Universe: Toy to Television to the Big Screen
228![How He-Man Mastered the Universe: Toy to Television to the Big Screen](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
How He-Man Mastered the Universe: Toy to Television to the Big Screen
228eBook
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Product Details
ISBN-13: | 9781476627069 |
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Publisher: | McFarland & Company, Incorporated Publishers |
Publication date: | 03/10/2017 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 228 |
File size: | 7 MB |
Age Range: | 18 Years |