Table of Contents
Introduction 7
1 Advertising Promotes Consumerism in Children and Teens Victor C. Strasburger Barbara J. Wilson Amy B. Jordan 10
2 Peers Have the Greatest Influence on Teens' Buying Behaviors PricewaterhouseCoopers 20
3 Tweens Have Become More Aware of Advertising and Brands Jayne O'Donnell 26
4 Online Advertising Aggressively Targets Children and Teens Jeff Chester Kathryn Montgomery 33
5 Teens May Not Respond to Online Advertising Mark Dolliver 46
6 Text Messaging Can Be an Effective Marketing Tool to Reach Teens Alana Semuels 53
7 Alcohol Advertising Does Not Significantly Influence Teen Drinking Statistical Assessment Service (STATS) 58
8 Smoking Advertisements Influence Teen Smoking Robert A. Wascher 69
9 Anti-Smokmg Advertisements Can Reduce Teen Smoking Michael Eriksen 75
10 Fast Food Advertising Is Linked to Rising Childhood and Teen Obesity American Psychological Association 79
11 Fast Food Advertising Is Not Linked to Rising Childhood and Teen Obesity Gary Becker 86
Organizations to Contact 91
Bibliography 95
Index 99
