In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.
The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.
In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.
The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.
![How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes
192![How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes
192Hardcover
Product Details
ISBN-13: | 9781800717749 |
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Publisher: | Emerald Publishing Limited |
Publication date: | 08/23/2022 |
Series: | Advances in the Study of Entrepreneurship, Innovation & Economic Growth , #29 |
Pages: | 192 |
Product dimensions: | 5.98(w) x 9.02(h) x 0.60(d) |