The House of Mondavi: The Rise and Fall of an American Wine Dynasty

The House of Mondavi: The Rise and Fall of an American Wine Dynasty

by Julia Flynn Siler
The House of Mondavi: The Rise and Fall of an American Wine Dynasty

The House of Mondavi: The Rise and Fall of an American Wine Dynasty

by Julia Flynn Siler

Paperback(Reprint)

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Overview

An epic, scandal-plagued story of the immigrant family that built—and then spectacularly lost—a global wine empire

Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corp.’s twenty-first-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn brings to life both the place and the people in this riveting family drama.

The blood feuds are as spectacular as the business triumphs. Cesare’s sons, Robert and Peter, literally came to blows in the 1960s during a dispute touched off by the purchase of a mink coat, resulting in Robert’s exile from the family—and his subsequent founding of a winery that would set off a revolution in American winemaking. Robert’s sons, Michael and Timothy, as passionate in their own ways as their visionary father, waged battle with each other for control of the company before Michael’s expansive ambitions ultimately led to a board coup and the sale of the business to an international conglomerate.

A meticulously reported narrative based on thousands of hours of interviews, The House of Mondavi is bound to become a classic.


Product Details

ISBN-13: 9781592403677
Publisher: Penguin Publishing Group
Publication date: 05/01/2008
Edition description: Reprint
Pages: 480
Sales rank: 328,284
Product dimensions: 5.90(w) x 8.90(h) x 1.20(d)
Age Range: 18 - 14 Years

About the Author

Julia Flynn Siler is the New York Times bestselling author of The House of Mondavi. Her most recent book, Lost Kingdom: Hawaii's Last Queen, the Sugar Kings, and America's First Imperial Adventure, is a San Francisco Chronicle bestseller. An award-winning journalist, she lives in Northern California with her husband and two sons. Please visit juliaflynnsiler.com for more information.

Table of Contents


Author's Note     ix
Prologue: Blaze 2004     1
Foundation
The Valley 1906-1952     9
France 1943-1963     27
East of Eden 1963-1965     43
To Kalon 1965-1966     57
Construction
Crush 1966-1972     75
Gunslingers 1972-1975     97
Judgment 1975-1976     113
The Heirs 1976-1978     125
"That Woman" 1978-1980     145
The Baron 1978-1981     161
Father and Sons 1982-1984     179
Thicker Than Water 1984-1990     193
Heart and Soul 1990-1992     205
Going Public 1992-1993     221
Expansion
Regency's End 1993-1994     235
Disinherited 1994-1996     249
Michael's Show 1996-1997     261
Waterloo 1998-2001     277
Demolition
Mondaviland 2001-2003     297
The Board Coup 2003-2004     315
Brothers 2004     331
The Takeover October to November, 2004     347
Damage Control December 2004 to April 2005     361
Billionaires' Ball June 2005     377
Epilogue: 2006     391
Acknowledgments     395
Notes     397
Sources and Bibliography     435
Index     439

What People are Saying About This

From the Publisher

"A fascinating history filled with charismatic yet flawed characters." —-BusinessWeek

Reading Group Guide

INTRODUCTION
Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondaviis a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corp.’s twenty-first-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

The blood feuds are as spectacular as the business triumphs. Cesare’s sons, Robert and Peter, literally came to blows in the 1960s during a dispute touched off by the purchase of a mink coat, resulting in Robert’s exile from the family—and his subsequent founding of a winery that would set off a revolution in American winemaking. Robert’s sons, Michael and Timothy, as passionate in their own ways as their visionary father, waged battle with each other for control of the company before Michael’s expansive ambitions ultimately led to a board coup and the sale of the business to an international conglomerate.

A meticulously reported narrative based on thousands of hours of interviews, The House of Mondavi is bound to become a classic.

 


ABOUT JULIA FLYNN SILER
San Francisco-based Julia Flynn Siler writes for The Wall Street Journal. She is a former foreign correspondent for Business Week and The Wall Street Journal, based out of London, and wrote for The New York Times from Chicago. She earned an MBA from the Kellogg Graduate School of Management, a master’s degree from Columbia’s Graduate School of Journalism, and an undergraduate degree from Brown University. She lives in Northern California with her husband and their two sons.

 

Does your Reading Group enjoy sipping wine as much as discussing books?

Would your Wine Tasting Club enjoy a conversation about the rise and fall of the empire founded by America’s first family of wine?

If so, consider organizing a tasting of some of wines featured in The House of Mondavi as part of your event. You can discuss the colorful personalities in the book while sampling their wines.

Groups that select The House of Mondavi can also have the author join the conversation by speakerphone on the night they discuss the book. Depending on her availability, she may even be able to join them in person.

Just fill out the chat request phone and, at the scheduled time, Julia will phone your group and you’ll have an hour to ask questions such as: What surprising news led her to write the book? What forced the Mondavi family to give up control of the company they founded? What are her favorite wines? What was it like spending three years exploring Napa Valley as part of her research?

Meanwhile, here are some ideas for wine selections to accompany your event at every price level:* Enjoy!

Woodbridge by Robert Mondavi, $5 to $15 a bottle.
A popularly priced wine formerly nicknamed “Bob Red” and “Bob White.” Woodridge became the company’s biggest seller in later years.

Robert Mondavi Private Selection, $9 to $13 a bottle.
This is the midpriced wine that winemaker Timothy Mondavi, Robert’s younger son, objected to so strongly and over which he ended up taking a sabbatical.

Robert Mondavi Fumé Blanc, $10 to $65 a bottle.
This is a name Robert Mondavi came up with in the 1960s to make wine produced from everyday Sauvignon Blanc grapes sound more European.

Robert Mondavi Reserve, $14 to $125 a bottle.
Look for a vineyard designation for the famed To Kalon, where Robert’s first wife, Marjorie’s, ashes were scattered.

Opus One, $50 to $175 a bottle.
This is the red wine produced by a joint venture formed by France’s Baron Philippe de Rothschild and Robert Mondavi.

Stags’ Leap Wine Cellars, $18 to $150 a bottle.
This is the winery that Mondavi’s first winemaker, Warren Winiarski, founded after leaving the Robert Mondavi Winery. His Cabernet Sauvignon won the 1976 Paris Tasting. Cask 23 is his highest-end wine.

Grgich Hills, $8 to $85 a bottle.
Miljenko “Mike” Grgich was also one of Mondavi’s early winemakers. He went on to win the famous 1976 Paris Tasting for the Chardonnay he made for Napa’s Chateau Montelena.

Luce Della Vite, $25 to $75 a bottle.
This is the first wine to be produced by Tuscany’s Frescobaldis, a wine dynasty that can trace its history back seven hundred years, and the Mondavis. The Frescobaldis bought out the Robert Mondavi Corp’s 50 percent stake and then sold it to Michael Mondavi.

Sena, $12 to $70 a bottle.
This is the red wine first produced by a joint venture between Chile’s Chadwick family and Robert Mondavi. The winery is now owned solely by the Chadwicks.

Charles Shaw, $3 to $5 a bottle.
Better known by its nickname, “Two Buck Chuck,” this is the wine made by Fred Franzia, the wine industry’s most colorful renegade and a longtime friend of Michael Mondavi’s, sold only at Trader Joe’s.

I’M, $13 a bottle.
A rosé produced by the Michael Mondavi family following the sale of the Robert Mondavi Corp. The I stands for Isabel, Michael’s wife, and the M stands for Mondavi. Pronounced “I’m.”

*These are release prices as reported by Wine Spectator. Retail price will vary according to location. Check with your local wine merchant for vintage recommendations. Pre-ordering the wines is suggested to help you get the selection you’d like.

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