Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
![Hospitality Branding](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Hospitality Branding
192![Hospitality Branding](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Hospitality Branding
192Paperback(New Edition)
Product Details
ISBN-13: | 9780801478192 |
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Publisher: | Cornell University Press |
Publication date: | 11/01/2012 |
Series: | Cornell Hospitality Management: Best Practices |
Edition description: | New Edition |
Pages: | 192 |
Product dimensions: | 5.30(w) x 8.40(h) x 0.70(d) |
Age Range: | 18 Years |