“Horse Crystals” is the complete history of the Harmony Palace Trading Company, Ltd. First formed in 1960 and bankrupt by 1999, its stories are being published to gratify the egos of those who lived through the ordeal. Readers will discover the insight and outsight of what was determined to be their ignorance of the company’s founders.
This compilation – complete with a few illustrated examples of misguided advertising campaigns – was assembled by John Quick, PhD. (author, artist, MAC innovator, AAF veteran, management consultant to businesses prior to bankruptcy). Through the editorial assistance and persistence of Herb Wolff and Carol Robbins, “Horse Crystals” lays bare what happened to failed enterprises as: Banjo Pants Tap-Dancing School, Strange Cargo Store, Macaroni Huts, The Franklin Bees Wax Store, etc.
“Horse Crystals” – already disavowed by the Wharton School of Business – is certain to become a required textbook at Harvard Business School. But, available to you for only 1/1,000th of the HBS tuition.