Read an Excerpt
Hockey Card Stories
True Tales from Your Favourite Players
By Ken Reid ECW PRESS
Copyright © 2014 Ken Reid
All rights reserved.
ISBN: 978-1-77090-608-2
CHAPTER 1
STRIKE A POSE
Eternal youth. For what seems like forever, man has searched for the fountain of youth. Epic tales, books and movies have been written about it. As we all know, the beauty industry practically lives off the promised miracle of anti-aging. And then there's that whole plastic surgery thing. So what does that have to do with a couple of Terry Ruskowski cards from the 1970s? Back in the day, Terry Ruskowski discovered an anti-aging method of his own.
Two hockey cards three years apart, and Terry Ruskowski didn't age a day. How did he do it, or rather how did the card makers do it? It's simple really: two cards, one photo.
Apparently for the '79–80 set, the card makers couldn't get a picture of Ruskowski in his new Blackhawks digs, so they did the next best thing and went with a nice tight shot of him from his days as a rookie with Houston in the WHA.
"I didn't realize that," Ruskowski says, 35-plus years later. "That is hilarious."
It is kind of fitting that this picture got used a couple of times during Ruskowski's career. For a lot of players, the simple task of posing for a card isn't something that can be found in their memory bank. For Ruskowski, who according to the back of his '79–80 O-Pee-Chee, stood 5-foot-10 and weighed 178 pounds, posing was a moment he will never forget.
Terry Ruskowski
1967-77 OPC #38 (WHA)
1979-80 OPC #141 (WHA)
"I remember that so very, very well because I remember we were going in for practice and a guy came and said, 'We're going to take pictures for hockey cards' and I'm going, 'You got to be kidding? I'm going to be on a hockey card? I can't believe this.' I was just flabbergasted. 'Wow! I'm going to be on a card.' I was pretty pumped."
For Ruskowski, who went on to rack up 1,356 PIMS in his NHL career, his first card was an "I made it" moment. "I'm going, 'Geez, I mean you're asking me? I'm here, you know I made it.' All the years of people telling me I couldn't do it because I was too small, and now they're asking me for a picture on a hockey card? That's exactly how I felt. I'm going, 'Wow, I think I made it.'"
That pose got double the exposure in '76–77 and '79–80. The only thing that changed was the spelling of Ruskowski's last name. The card makers traded a "w" for a "u" in his last name in the later card, but we'll let the error slide for now. Instead let's solve a real hockey card mystery.
These cards have the perfect '70s feel, made possible by what I call the "disco curtain." You can see it, in all its glittery goodness, right behind Ruskowski. What is that blue and glittering piece of awesomeness? It shows up on a ton of cards from the '70s. It has to be some kind of futuristic, disco background, right? It is time for Terry Ruskowski to solve a hockey card mystery, one that has been bugging me and, I am sure, countless others for years.
"Actually, it was a wall. That was our practice rink" is the simple answer. Wow, that was underwhelming — mystery solved! That blue glob is not a curtain; the photographers didn't haul an awesome disco-era background around with them. It is simply a wall at the Houston Aeros' old practice facility. But what about the glitter? "Got to be the light because it wasn't glitter, I guarantee ya." Turns out there were no special effects used to make this card.
Whatever, the results are perfect. So why not use the picture twice? It's pretty cool for a guy like Ruskowski who grew up ripping into packs of sports cards and who, like a lot of us, fell victim to the person most largely responsible for card disasters everywhere: Mom.
"I used to keep my baseball cards and hockey cards. And I had a whole pile of them downstairs in my house and when I left my mother threw them all away. I had some beauties, I had some great cards, I kept them in good shape. I could have been a very rich man by now."
Among the men in Ruskowski's old card collection was Gordie Howe. Fast-forward to Ruskowski's first year as a pro in Houston, and he found himself on the same team as Mr. Hockey. Their first meeting came in a hotel elevator.
"My roommate and I were going to the elevator and we're going up; we were having a pre-game meal. And all of a sudden, the door flew open to the elevator and in walks Gordie Howe and I didn't know what to say. I really didn't know what to say. I looked at my roommate and he looked at me, and we just had this stupid stunned look on our faces. And [Gordie] came in and instead of pressing the button, he said, 'Oh, you're going to go up to the top for the pre-game meal; you must be with the Aeros.' 'Yes, sir.' He says, 'Well, I'm Gordie Howe,' and I said, 'I know.'
"It was just incredible and I have so much respect, so much respect, for that man. You know, growing up and watching him play you have a lot of admiration, but when you actually play with him — oh my gosh! He's just an incredible, incredible human being."
During the twilight of his career, Ruskowski got to play with another of the game's greats, Mario Lemieux. How many players got to play with both Mr. Hockey and Mario the Magnificent?
"I think I'm the only guy that ever did that," recounts Ruskowski, also the only NHLer to ever be captain of four different NHL teams.
"How do you explain Mario Lemieux, what would you say ... if God put anybody on this earth to do one particular thing, it's Mario Lemieux to play hockey. He had that stride ... he had the ugliest, heavy stick — so heavy — but, man, he could do magic with that stick. Absolute friggin' magic. Incredible."
Thirty-some-odd years after his first hockey card was jammed into wax packs, Ruskowski is still in the game. He started his head coaching career in the WHL in 1989 — 90 and, with the exception of a couple of seasons, he has been behind the bench ever since. His hockey adventure, at least according to those who keep track of it with little pieces of cardboard, began with his first picture on that great "disco" card at the Aeros' old practice facility.
"I was living the life. I was playing with Gordie Howe, in a warm climate. You could play golf in the afternoon." And at night, of course, you'd hit the town. "I used to go to discos with my roommate and my linemates at night. Oh yeah, chains, big [platform shoes]. I love the high heels cause I'm only 5-foot-9."
As for the anti-aging thing, it came to a screeching halt after his double exposure in '79–80.
"I got the wrinkles now, my friend. [When] I look back, I [see I] didn't have much talent but I was sure blessed. I had the opportunity to play with some great, great players. Stan Mikita, Lemieux, Howe, Marcel Dionne. I am truly blessed. Truly, truly blessed."
Don Cherry
1974–75 OPC #161
No one tells Don Cherry how to dress. Well, okay, maybe someone does.
The man known as Grapes, who is beamed into television sets across Canada every Saturday night during the NHL season, can tell you exactly where he was when this fine photo was taken.
On June 13, 1974, the Boston Bruins held a press conference to announce that one Donald S. Cherry was the new head coach of Bobby Orr and the Bruins.
"It was a funny thing, Dick Williams was there. Remember Dick Williams the baseball guy? If ya took a picture of us, we looked alike. We both had the same mustache and the whole deal. So I always remember that as I had a nice blue suit on." Yes, the blue suit went well with the 'stache. If you're wondering about the 'stache, it didn't last as long as the suit did.
"I had it for about two months and then I shaved it off. For luck," says Cherry.
When it came to facial hair, Cherry could call his own shots. And as any living, breathing hockey fan knows, when it comes to style, Cherry also calls his own shots. Well, except when it came to his '74–75 O-Pee-Chee; take a close look at the card — Cherry is dapper as always.
"It was a dark blue [suit] with a vest, and I wore a nice chain with it. The whole deal. So I looked pretty sharp."
The hair is well groomed, as always. But as far as Cherry is concerned, one thing is not right on this card. It's the tie. The tie still bothers Cherry after all these years. And it's a double whammy.
Issue number one, the knot. "I cannot believe I had a knot that big in the tie!" But responsibility for the knot is all on Cherry. Let's face it; big knots were in at the time.
It's issue number two that's the real kicker. Don Cherry says his tie was airbrushed. Imagine airbrushing a man who used ZZ Top's "Sharp Dressed Man" for his theme song when he hosted Grapevine? Cherry insists that's what happened.
Nobody tells Don Cherry how to dress. "That's right," he says.
But the card makers did. When Don Cherry was introduced as the new head coach of the Boston Bruins, he says he showed up in a slick blue suit with a sharp blue tie. But that's not how he is remembered on his '74–75 OPC.
"One thing I remember when I look at the picture is that actually it was a blue tie. They painted a red tie, right? They changed it to the red tie," says Cherry, who went on to coach 400 regular season games with the Bruins.
You can't tell him how to dress, but you can change his clothes after the fact. But few can tell him what to say, and as Cherry recalls this card, he also recalls the press conference. As per usual, when he was on the mic, he rocked it from the start.
"You're kind of nervous in the front of the Boston press and all that. And I remember the guy saying, 'Do you think you're ready for the Boston Bruins?' and I said, 'The question is, are the Boston Bruins ready for me?'" chuckles Cherry.
His relationship with the media in a different era is what comes to mind with this card. There were no 24-hour sports networks, no instant news via Twitter and the internet. It truly was a different time.
"That day I was hired I remember how good the Boston press was to a minor-leaguer," says Cherry, who was 40 years old the day the Bruins made him their head man. "They knew I was going to be good press for them. Somehow the writers and that know who's going to be good when you go to a press conference, who's going to be good material for them. And I remember they were kind to me right off the bat. And we kind of faltered in that first year and they still didn't give it to me. That was the thing I remember."
When Don Cherry was behind the Boston bench, he was in charge of Bobby Orr, Phil Esposito, Wayne Cashman and a slew of other stars. Not bad for a guy who just a few years earlier was out of the game, looking for work. "I had no job or anything. And in three years I was coaching Bobby Orr. So I was always thank the Lord on that one."
How life changed for Don Cherry that day is hard to describe. No, he never led the Bruins to a Stanley Cup, but what a time he had. Looking back now, he figures he'd change a few things.
"When I look at that card, I think, 'You should have taken charge right off the bat.'"
But Cherry and his troops did bring one rough, tough style to the old Boston Garden. And the Bruins were good. Cherry took the Bruins to the Stanley Cup Final twice during his five years in Boston. Cherry won the Jack Adams in 1975–76 as NHL's coach of the year.
The rest, as they say, is history, and it's his history and his old Bruins team that come to mind whenever Don Cherry sees this card. That, and the fact that someone changed the colour of his tie.
"The only thing I can think of when I look at that picture, to tell you the truth, is I look at that bloody tie ... and they airbrushed it," says Cherry, before conceding one final point. "Ya know, to tell you the truth, it looks better red. I have to admit."
Glenn Goldup
1974–75 OPC #275
"Fu Manchu, baby!" Those are the first words Glenn Goldup shouts out when the topic of this sweet '74–75 card comes up. That and the fact that the card makers spelled his name wrong on the front of the card; there are supposed to be two Ns in Glenn.
"How about they spell my name one way on the front and another on the back, did you notice that?"
How about we focus on the look? Which is awesome and pure mid-'70s Doobie Brothers. As for sitting down and striking that pose, Goldup does not remember the moment. "Can I take you back to that day? Shit, I can't remember when I took my last dump for crying out loud."
But Goldup does remember when he decided to go with the Doobie Brothers look, and where he got his inspiration. And it wasn't from the band. "[The look] started in Junior. At that time, long hair was in and I, at a young age, started a moustache and then I think I saw a hockey card of somebody who had this long Fu Manchu moustache and I thought, 'I'm going to try that.'" He tried it and it worked.
"Somebody said, 'Man, does that ever make you look mean.' And I said, 'Maybe I should just keep this look going then. You know, get this mean look going. People look at me sideways.' I think it's just the way that I looked at myself. I knew I wasn't a pretty boy."
Goldup struck this pose sometime during the '73–74 season, likely not all that long after Montreal took him with the 17th pick in the 1973 draft. Goldup met Habs coach Scotty Bowman at the Royal York Hotel in Toronto to sign his first contract. And just like he was on the card, Goldup was very fashionable that day as well.
"I came into the Royal York Hotel to do our deal and I walked in with a big gaucho hat — a big brown hat — and a full-length leather coat. I was styling. But I've always been that way. I dress that way still."
Goldup and his Fu Manchu were then off to Montreal. He got this card after suiting up in only six games during his rookie season. Getting a card that early was pretty rare back in the day. Goldup spent the next few years trying to crack the Habs full time, trying to make an impression on the legendary Scotty Bowman.
"Scotty was a genius at keeping you off guard," says Goldup. "I'll give you an example of it. I was playing on a line with Yvon Lambert and Peter Mahovlich. We played about three or four, five games together, and we were producing some pretty good results. I think I only got one assist out of all those games with limited ice time, because if they killed penalties and stuff I'd sit."
One day Goldup picked up the paper. In it Bowman was praising the efforts of young Goldup. "He said, 'I don't know what makes them work but the chemistry's working. That line's playing really well. Goldup's really filling in.' The whole bit. So that morning, I come walking to the dressing room. I'm walking down the hallway and he's walking towards me from the other end of the hallway. And I'm thinking about what he said in the paper and I'm smiling, and he walked right by me like he didn't even know I was there. And then, you just know, I'm walking into the dressing room and I'm going 'What the fuck?' — you know what I mean?"
On another occasion, the reason for Bowman's dismay with Goldup was a lot more obvious. Let's face it: Montreal is one fun town. One can only imagine what it was like for a young member of the Montreal Canadiens in the mid-'70s. One night, Goldup and his pal Rick Chartraw were enjoying the perks of Montreal nightlife. The exploits of the night caught up to them the next morning, when Chartraw and Goldup found themselves running late for practice.
"We were partying our asses off. It was a practice where we had to get dressed at the Forum and we practiced in Verdun. So we get in the car, and we know we're screwed. So we get to the Forum and we get in our gear, get in the car, drive to Verdun. First thing Scotty Bowman does, he says, 'You get in that room, and you get in that room!' So he separated us right away."
There should not have been a problem. On their way to Verdun, Goldup and Chartraw had come up with perfect excuses for their tardiness: they stayed up late painting an apartment? Or was it that their car broke down? I smell trouble.
"I said the car wouldn't start and he said we were painting the apartment late and we got up late. The thing was Charty and I had said to each other, you know what, here's what we're going to say. But by the time we got out there, we forgot what we were going to say."
(Continues...)
Excerpted from Hockey Card Stories by Ken Reid. Copyright © 2014 Ken Reid. Excerpted by permission of ECW PRESS.
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