Heritage Marketing

by Shashi Misiura

Overview

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism

The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:

* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind

As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

Product Details

ISBN-13:	9781136399268
Publisher:	Taylor & Francis
Publication date:	08/11/2006
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	12 MB
Note:	This product may take a few minutes to download.

About the Author

Shashi Misiura

Table of Contents

Chapter 1 Heritage marketing – an introduction; Chapter 2 Environmental factors; Chapter 3 Market segmentation and target marketing in the heritage industry; Chapter 4 The marketing mix and heritage tourism; Chapter 5 The marketing mix and food and drink heritage; Chapter 6 Company heritage marketing;