In the 1990s, almost everything changed in Russia: a market economy arose, industries changed dramatically. The author of this book, Boris Shcherbakov, stood at the origins of the Russian IT market and still remains a leading specialist in this industry. Having worked in domestic and Western companies - Hewlett-Packard, Verysell, Party, Oracle, Dell - he gained invaluable management experience, was able to adapt the practices of American and European colleagues to Russian realities and developed his own approaches and strategies in management. Many of the decisions he made allowed IT companies under his leadership to survive the turbulent times and gain significant market share. "Hard & Soft" - an autobiographical book about the development of the computer business in Russia; about companies and people who laid the foundation for the development of the IT market, and about management skills that have been tested by the crises of the 90s and remain relevant for today's leaders.
