Using an immense, one-of-a-kind dataset, Happy Meat explores the emotions that underpin our moral decision-making in this meat paradox. So-called conscientious meat-eaters use the notion of "happy meat" to rationalize their behaviors by adhering to ostensibly healthy, ethical, and sustainable ways to consume meat. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of meat-eating in modern Western societies.
The discourse of happy meat ultimately may not be a sufficient response to the critiques of meat-eating, rife, as it is, with internal contradictions. However, the authors make the case for its cultural and theoretical importance, as it exemplifies the significance of social context and emotions for understanding attitudes and behaviors.
Using an immense, one-of-a-kind dataset, Happy Meat explores the emotions that underpin our moral decision-making in this meat paradox. So-called conscientious meat-eaters use the notion of "happy meat" to rationalize their behaviors by adhering to ostensibly healthy, ethical, and sustainable ways to consume meat. Happy meat might be labeled grass fed, free-range, antibiotic free, naturally raised, or humane. The people who produce and consume it, together, make up the complex landscape of meat-eating in modern Western societies.
The discourse of happy meat ultimately may not be a sufficient response to the critiques of meat-eating, rife, as it is, with internal contradictions. However, the authors make the case for its cultural and theoretical importance, as it exemplifies the significance of social context and emotions for understanding attitudes and behaviors.
Happy Meat: The Sadness and Joy of a Paradoxical Idea
312Happy Meat: The Sadness and Joy of a Paradoxical Idea
312Product Details
ISBN-13: | 9781503642836 |
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Publisher: | Stanford University Press |
Publication date: | 06/17/2025 |
Series: | Culture and Economic Life |
Pages: | 312 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.00(d) |