Handbook for the College Admissions Profession

by Stanley E. Henderson, Claire C. Swann

Overview

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

Product Details

ISBN-13:	9780313291135
Publisher:	Bloomsbury Academic
Publication date:	04/23/1998
Series:	The Greenwood Educators' Reference Collection
Edition description:	New Edition
Pages:	320
Product dimensions:	6.14(w) x 9.21(h) x 0.75(d)
Lexile:	1440L (what's this?)

About the Author

CLAIRE C. SWANN is Emerita Director of Admissions, University of Georgia, and Educational Consultant and Chairperson of Secondary School Studies for the Southern Association of Colleges and Schools.

STANLEY E. HENDERSON is Associate Vice President for enrollment management at the University of Cincinnati.

Table of Contents

Preface
Introduction
Perspectives and History
Perspectives on Educational Reform by Donald Stewart
Perspectives on Admission by John Casteen
A Historical View of an Admissions Dilemma: Seeking Quanitity or Quality in the Student Body by Stanley E. Henderson
The Admissions Officer
Admissions Officer: A Profession and a Career by Claire C. Swann
Competencies and Training by Stanley E. Henderson
Ethics and Sensitivity to Students by Mary Lee Hoganson and Steven T. Syverson
The Role of Professional Associations by Wayne E. Becraft
Understanding Enrollment Management
Strategic Enrollment Management by Michael G. Dolence
Admissions Tools
Research by Linda M. Clement and Teresa Flannery
The Development of a Marketing Plan by James C. Blackburban
Recruitment: Student Outreach Strategies by Joyce E. Smith
Applying Technological Tools by David H. Stones
Policies and Procedures by M. Overton Phelps, Parker Young, and Timothy Letzring
Admissions Programs
Targeting Diversity by Diana Guerrero
International Students by Cliff Sjogren
Collegiate Telecounseling and Recruitment Videos by Joe F. Head
Admissions Partners on Campus by Kathleen G. Plante
Admissions Partners Off Campus by Tim Washburban
Perspectives on the Twenty-First Century
Students of the Future by Greta S. Mack
Appendix A: Professional Practices and Ethical Standards
Appendix B: Statement of Principles of Good Practice
Appendix C: Admission Decision Options in Higher Education
Appendix D: Statement of Students' Rights and Responsibilities, and the Statement of Transfer Students' Rights and Responsibilities
Appendix E: Statement of Practices and Courtesies
Glossary
Suggested Readings
Index

Editorial Reviews

Comprises 19 contributions intended for new admissions officers, enrollment managers, college presidents, and other administrators. Topics include the role of professional associations, ethics and sensitivity to students, admission tools such as marketing plans and recruitment, targeting diversity, and collegiate telecounseling and recruitment videos. Several appendices look at students' and transfer students' rights and responsibilities in the college admission process, ethical standards, and an IACAC statement of practices and courtesies. Annotation c. by Book News, Inc., Portland, Or.

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