Table of Contents
Introduction ix
Part 1 Hacking the First Steps Initiating Your Digital Transformation
1 Creating a Clear and Powerful Transformation Objective 3
2 Building Urgency When Your Business is Doing Well 9
3 Aligning the Top Team to Drive Transformation Success 17
4 Building Organizational Momentum and Engagement 25
5 Taking an Inventory of Existing Digital Initiatives 33
6 Funding Your Digital Transformation Program 41
Part 2 Hacking the Internal Organization Setting Up the Right Organizational Dynamics
7 How to Get Your Board Onboard 53
8 Choosing the Right Digital Governance Model 61
9 How to Make Digital and it Work Together 71
10 Accelerating Digital Using Agile Methods 77
11 Building and Managing Technology Infrastructure 85
Part 3 Hacking The External Environment Working with the Outside World
12 Building Hyperawareness Into Your Organization 97
13 Managing Partnerships and Ecosystems 105
14 Investing in Startups 113
15 Implementing Open Innovation Effectively 119
16 Managing Digital Transformation Responsibly and Sustainably 127
Part 4 Hacking the Business Model Transition Creating Value in New Ways
17 Moving From Product-Centricity to Services and Solutions 137
18 Convincing Customers to Pay for Digital Services 143
19 Competing Against or Working with Digital Platforms 153
20 Building a Balanced Portfolio of Digital Initiatives 163
Part 5 Hacking Digital Transformation Leadership Leading People and Organizations
21 The Characteristics of Agile Digital Leadership 177
22 How Digital Leaders can Establish and Maintain Credibility 187
23 Making the CDO Role a Success 195
24 How Best to Develop Digital Skills within Your Organization 201
25 Working Across Silos 209
Part 6 Hacking Digital Momentum Anchoring and Sustaining Performance
26 Setting Up a Pipeline of Digital Initiatives 217
27 Scaling Digital Initiatives 223
28 Measuring the Performance of Digital Initiatives 233
29 Staying on Top of New Technologies 243
30 How to Leverage Digital for Organizational Resilience 251
Conclusion 259
Acknowledgments 269
Notes 271
Index 297