Table of Contents
Introduction ix
A Bureaucratic Note xix
Define the Problem
Talk to Real People 3
Be Your Own Customer 13
Look Between the Silos 20
Play the Newbie Card 26
Remember Employee Needs 30
Beware of Red Teams and Problem Lists 36
Learn Your Org
Figure Out the Real Org Chart 43
Understand Incentives and Risks 48
Know the Consequences 57
Understand Why 62
Try the Normal Way First 67
Relax Fixed Constraints 72
Beware the Obvious Answer 77
Pitch the Solution
Write a One-Pager 85
Think of the End at the Beginning 90
Set Your North Star 93
Use the Power of Visual Design 96
Consult a Thesaurus 99
Show the Hard Numbers 105
Tailor Your Pitch 111
Do the Work Outside the Meeting 117
Sell, Baby, Sell 123
Start Small and Build Momentum
Find Your Paperclip 129
Act "As If" 137
Delivery Is the Strategy 141
Go Second 147
Give Real Demos 150
Pilot Is the Password 152
Define Metrics Up Front 160
Sweat the Small Stuff 165
Make the Bureaucracy Work for You 170
Strangle the Mainframe 175
Build Your Team
Cultivate the Karass 187
Give Credit Liberally 195
Find the Doers 200
Make It Easy for the Other Person 205
Don't Be a Tourist 209
Make Your Job 212
Create People Flow 217
Give People a Choice, and a Chance 223
Stab People in the Chest 227
Make It Stick
Use the Bureaucracy Against Itself 233
Pick Up the Pen 241
Use Leadership Changes to Your Advantage 246
Always Be Ready for Five Minutes with the Head Honcho 249
Don't Waste a Crisis 252
Leverage the Big Bosses 259
Work from the Outside In 264
Get Public Commitments 267
Pay the Box Guy 275
Pick Your Battles 279
Don't Try to Make the Bureaucracy Care 282
Play the Long Game 285
Create a New Org 291
Stay Calm and Carry On 298
Leave Your Bureaucracy Better Off 303
Conclusion 308
Appendix: List of Tactics 311
Sources 321
Acknowledgments 329
Index 335