Guinness: The 250 Year Quest for the Perfect Pint

Guinness: The 250 Year Quest for the Perfect Pint

by Bill Yenne
Guinness: The 250 Year Quest for the Perfect Pint

Guinness: The 250 Year Quest for the Perfect Pint

by Bill Yenne

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Overview

For millions of beer lovers the world over, a properly poured pint of Guinness Stout is as close to perfection as beer gets. Each year, fans of the legendary black liquidation enjoy two billion pints of the beer known for its distinctive creamy head and rich drinkability. Ireland's most famous export, Guinness Stout—and the people who have brewed it—hold a unique place in the history of beer, business, and Ireland itself.

They say that good things come to those who wait. When you wait on a perfectly poured pint of Guinness Stout, you know you're getting something good. It's more than just a pint of beer; it's a mouthwatering visual presentation of the quality and taste you're about to enjoy. And millions wait patiently for their pint every day. To find out why, famed beer and beverage writer Bill Yenne talks to everyone from Guinness's master brewer to typical pubgoers about the beer they hold dear. Whatever magic makes it so delicious, it's powerful enough to soothe the souls of beer lovers from Dublin to Boston to Buenos Aires to Lagos, and everywhere in between.

But Guinness is more than a delicious beverage, it's also the name of the remarkable family of brewers and entrepreneurs whose story is worthy of legend, and who occupy a prominent place in Irish history. In Guinness, Yenne traces the 250-year tale of the family and its namesake beer. Beginning with Arthur Guinness, the entrepreneur patriarch who first began brewing at St. James's Gate, Dublin, in 1759, the story follows succeeding generations of the Guinness family through the years. Yenne follows not just the fortunes of the family Guinness, but also the development of the brand and the beer—from Arthur's earliest porter to the beer that is enjoyed in 150 countries today.

For Guinness aficionados, this tale offers an inside look at a legendary brewing company and the craftsmanship and pride that go into every keg. For anyone who hopes to keep their business vibrant and dynamic for the next few centuries, the book offers important lessons on continuity, quality, and innovation. For everyone who loves a good beer story, Guinness offers a perfect pint more than two centuries in the pouring.

Sit back and enjoy.


Product Details

ISBN-13: 9780470524176
Publisher: Wiley
Publication date: 03/23/2009
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 272
File size: 597 KB

About the Author

Bill Yenne has been writing extensively about beer and brewing history for two decades and has discussed these subjects as a featured guest on the History Channel. He is the author of more than forty books on a variety of historical topics, and a member of the American Society of Journalists and Authors.

Table of Contents


Notes on Measurements and Terminology     vii
Acknowledgments     viii
Prologue: The World's Greatest Beer     ix
Introduction: What Is Guinness Stout?     xiii
Origins     1
Arthur Guinness, Brewer     11
A Family Business     25
Generations and Dynasties     35
Bottlers and the Export Trade     43
Building Sales While Building Rails     49
A Public Company     55
The Guinness World Travellers     65
To the Ends of the Earth, and Manchester, Too     75
War at Home and Abroad     81
Trouble, Triumph, and the Toucan     87
Brewed in Britain and America, Too     103
World War II     111
The Postwar Years     119
Great Men and Great Ideas     129
A Family Business at Two Hundred     137
Nitrogenation, the Really Great Idea     145
A Lager Called Harp     151
Into Africa, Malaysia, and Beyond     155
Diversification and Expansion     165
The Watershed Decade     171
A Widget in the Pint     187
A Growing Company and the Perfect Pint     193
Guinnessin the Twenty-First Century     205
Inside the Gate with the Master Brewer     215
Epilogue: The World's Greatest Beer     225
Generations of the Guinness Family in the Leadership of the Family Business     229
Guinness Head Brewers     233
Bibliography     237
About the Author     239
Index     241

What People are Saying About This

"Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!"
—Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?

"Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and—of course—the one-and-only way to properly pour a pint. You can taste the stout porter on every page."
—Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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