Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age

by Sarah Carroll

Overview

Finalist in the Business Book Awards 2019

Do you want more online sales?

Seize the opportunity and sell to customers around the world.

No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.



The internet has opened up the doors of international trade to everyone. You too can sell to millions of customers all over the world. Barriers are down, margins are up and unstoppable international digital growth is a reality. In this new uncharted territory, the way to grow fast is to grow global. But where do you start?



Many businesses take a haphazard or reactive approach and so waste precious time and money. Avoid their mistakes, get it right first time and fast track your growth with Sarah Carroll's fail-safe system. She has honed this method over 10 years of growing businesses just like yours.



Sarah's game-changing 6-step method shows you exactly what you need to do to achieve long-term, profitable international digital growth. It’s not just about building an international website. You also need to take a strategic approach to the whole process and get into the right mindset before you can identify the right opportunities to build sustainable results. Each step has been carefully broken down with activities to keep you focussed and guide you through your own international digital growth journey. Find your way through the digital maze from Google to Baidu, from Amazon to Tmall and Facebook to WeChat.



This book can supercharge the growth of businesses of all sizes and sectors. Whether you sell products or services, or sell to consumers or businesses, are a start up or an established company, work in fashion or finance, manufacturing or media - you are only 6 steps away from achieving unstoppable international growth in the digital age.



Sarah Carroll is a world-leading expert on how to grow a business globally using digital strategies. Called a ‘digital guru’ and even ‘digital royalty’, Sarah is founder of Grow Global and a self-proclaimed international enthusiast. Over the last 10 years, she’s propelled over 5,000 companies on their international digital journey and helped them to achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow.

Product Details

ISBN-13:	9781912615209
Publisher:	Sarah Carroll
Publication date:	04/05/2018
Pages:	210
Product dimensions:	5.00(w) x 8.00(h) x 0.44(d)

Table of Contents

FOREWORD

ABOUT THE AUTHOR

INTRODUCTION

PART A - DIGITAL IS KING. WHAT ARE YOU MISSING OUT ON RIGHT NOW?

Chapter 1: The Digital World

Internet Explosion = Opportunity Explosion

Chapter 2: The Digital Sales Channels

The $5,000 Question

Digital Sales

Website

E-commerce

E-marketplaces

S-commerce

Local Partners Online

Chapter 3: Digital Visibility Around The World

Search Engines Around The World

E-Marketplaces Around The World

Social Media Around The World

Avoid Digital invisibility

PART B - SEIZE THE OPPORTUNITY. ARE YOU READY TO START?

Chapter 4: The International Digital Journey

Stage 1: Educate

Stage 2: Procrastinate

Stage 3: Deviate

Stage 4: Orientate

Stage 5: Dedicate

Stage 6: Duplicate

Stage 7: Replicate

Stage 8: Proliferate

Chapter 5: The Grow Global 6-Step Method

Introduction to the 6 Steps

Step 1: Get Aware

Step 2: Get Ready

Step 3: Get Started

Step 4: Get Strategic

Step 5: Get Building

Step 6: Get Performing

Chapter 6: Building An International Website

Take It International

Replicate It in the Same Language

Make It Multilingual

Make It Local

Chapter 7: Getting It Right

Top 6 Success Factors for Digital Global Growth

The 4 Biggest Pitfalls to Avoid

PART C - THE DIGITAL FUTURE. ARE YOU GETTING LEFT BEHIND?

Chapter 8: the International Digital Future

Are You Ready For What's Coming Next?

Even More People Will Be Online

Mobile Will Be Mainstream

The Digital Landscape Will Change

Technology Will Be More Sophisticated

Chapter 9: Your international Digital Journey Starts Here

What Does Your International Digital Future Look Like?

Are You Ready to Take The Next Step?

WHAT NEXT?

REFERENCES