... for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature.
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Groundswell: Winning in a World Transformed by Social Technologies
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Groundswell: Winning in a World Transformed by Social Technologies
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Product Details
BN ID: | 2940170404612 |
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Publisher: | Ascent Audio |
Publication date: | 04/11/2008 |
Edition description: | Unabridged |
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