Table of Contents
Preface to Instructors
PART I Establishing the Grounds for Writing: Rhetorical Theory and Critical Frames
Chapter One The Basics of Rhetoric: Author, Audience, and Purpose
Author: Persona, Stance, and Voice
Rhetorical Analysis: Looking at/for the Author
Audience: Creating Community
Rhetorical Analysis: Finding the Audience
Purpose: Arguing to Persuade
Reading for Author, Audience, and Purpose
Rhetorical Analysis: What Does Effective Persuasive Prose Look Like?
Writing Assignments
Chapter Two Rhetorical Uses of Critical Frames
Frames, Lenses, Perspectives
Rhetorical Analysis: Using Frames to Shape Meaning
Rhetorical Uses of Critical Frames
Rhetorical Analysis: Reading for Persuasive Strategies
Reading for Critical Frames and Rhetorical Choices
Writing Assignments
Chapter Three The Rhetorical Use(s) of Conventions
A Rhetorical Approach to Writing Conventions
Rhetorical Analysis: Writing as a Social Situation
Genre, Thesis, Voice
Rhetorical Analysis: Working with Thesis and Voice through Genre
Genre and Organization
Rhetorical Values over Time
Writing Assignments
PART II The Psychoanalytic Frame
Introduction and Historical Origins
Adding to the Conversation
Rhetorical Issues in the Psychoanalytic Frame
Chapter Four Exploring Psychoanalytic Frames
Jerome Kagan and Ernest Havemann, “Introduction to Psychoanalysis”
Sigmund Freud, from Civilization and Its Discontents
Terry Eagleton, “Psychoanalysis”
Writing from a Psychoanalytic Frame: A Sample Drafting Process
Writing Assignments
Chapter Five Critically Reading Case Studies
Jack Schaefer, from Shane
The Brothers Grimm, “Little Red Riding Hood”
“Pygmalion and Galatea”
Roy Richard Grinker, “Pygmalion”
Writing Assignments
Chapter Six Connecting Texts and Audiences
Nancy Mairs, “On Touching by Accident”
Scott H. Decker and Barrik Van Winkle, from Life in the Gang
Jon Krakauer, from Into the Wild
Samantha Power, from A Problem from Hell: America and the Age of Genocide
Through a Psychoanalytic Frame
Writing Assignments
Writing Projects: Framing and Composing from a Psychoanalytic Perspective
PART III: The Materialist Critique
Introduction: Linking Language, Ideology, and the Real World
Adding to the Conversation
Rhetorical Issues in the Materialist Critique
Chapter Seven Exploring the Materialist Critique
Karl Marx, from Critique of Political Economy
Friedrich Engels, from Conditions of the Working Class in England
Karl Marx and Friedrich Engels, from The German Ideology
Ignacio Martin-Baro, from Writings for a Liberation Psychology
Richard and Dorothy Wertz, from Lying-In: A History of Childbirth in America
Writing from a Materialist Frame: A Sample Drafting Process
Writing Assignments
Chapter Eight Exploring Social Values
Clarence J. Karier, from The Individual, Society and Education
E. D. Hirsch, Jr., from Cultural Literacy: What Every American Needs to Know
Jean Anyon, “Social Class and the Hidden Curriculum of Work”
Writing Assignments
Chapter Nine Exploring Legal Values
Bruce Catton, from Reflections on the Civil War
Sidney Lens, from The Labor Wars
Through a Materialist Frame
Web Pages: “Three Days of Hell in Los Angeles”
Writing Assignments
Chapter Ten Exploring Corporate Values
Charles A. Reich, from The Greening of America
Neil Postman, from Amusing Ourselves to Death
Thomas de Zengotita, “The Numbing of the American Mind”
Writing Assignments
Writing Projects: Framing and Composing from a Materialist Perspective
PART IV: Working with Postcolonial Frames
Introduction and Historical Origins
Adding to the Conversation
Identifying Rhetorical Issues in Postcolonial Critique
Chapter Eleven Exploring Postcolonial Critique
Hans Bertens, “Postcolonial Studies”
Building the Frame
Aime Cesaire, from Discourse on Colonialism
Building the Frame
David Henry Hwang, Afterword to M. Butterfly
Building the Frame
Writing from a Postcolonial Perspective: A Sample Drafting Process
Writing Assignments
Chapter Twelve Exploring Perceptions of “Others”
Paul Theroux, “Walkabout in Woop Woop”
Through a Postcolonial Frame
Elizabeth Bumiller, “Beyond the Veil: The Women of the Village of
Khajuron”
Through a Postcolonial Frame
Frantz Fanon, from Black Skin, White Masks
Through a Postcolonial Frame
Writing Assignments
Chapter Thirteen Exploring Domestic Colonization
Victor Villanueva, “An American of Color”
Through a Postcolonial Frame
Ann Fadiman, from The Spirit Catches You and You Fall Down
Through a Postcolonial Frame
Jonathan Kozol, from Savage Inequalities
Through a Postcolonial Frame
Writing Assignments
Chapter Fourteen Exploring Resistant Voices and Rhetorical Forms
Gloria Anzaldua, “Towards a New Consciousness”
Through a Postcolonial Frame
Jessica Enoch, “Inscribing Zitkala Sa”
Through a Postcolonial Frame
bell hooks, “Language: Teaching New Worlds/New Words”
Through a Postcolonial Frame
Writing Assignments
Writing Projects: Framing and Composing from a Postcolonial Perspective
PART V: Working with a Semiotic Frame
Introduction and Historical Origins
Adding to the Conversation
Identifying Rhetorical Issues in Semiotics
Chapter Fifteen Exploring Semiotics
Paul Cobley and Litza Jansz, from Introducing Semiotics
Building the Frame
Jack Solomon,“Semiotics: The Science of the Sign”
Building the Frame
Roland Barthes, from Mythologies
Building the Frame
Writing from a Semiotics Frame: A Sample Drafting Process
Writing Assignments
Chapter Sixteen Exploring Cultural Myths
Dominick A. Miserandino, “Anthony Robbins, Anthony–Motivational Speaker and Author”
Through a Semiotics Frame Anonymous, from Comp Tales
Through a Semiotics Frame
Francisco Jimenez, “The Circuit”
Through a Semiotics Frame
Writing Assignments
Chapter Seventeen Exploring Visual Signs
Cultural Texts: A Syllabus; Contract; Brochures
Through a Semiotic Frame Writing Assignments
Writing Projects: Framing and Composing Semiotically
Alternative Table of Contents
WPA Outcomes for First-Year Composition
Glossary of Rhetorical and Critical Terms
