The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices.
This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices.
This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Green Marketing in Emerging Economies: A Communications Perspective
279Green Marketing in Emerging Economies: A Communications Perspective
279Paperback(1st ed. 2022)
Product Details
ISBN-13: | 9783030825744 |
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Publisher: | Springer International Publishing |
Publication date: | 01/03/2022 |
Series: | Palgrave Studies of Marketing in Emerging Economies |
Edition description: | 1st ed. 2022 |
Pages: | 279 |
Product dimensions: | 5.83(w) x 8.27(h) x (d) |