Green Fashion Retail

by Jochen Strähle (Editor)

Overview

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

Product Details

ISBN-13:	9789811024405
Publisher:	Springer-Verlag New York, LLC
Publication date:	10/18/2016
Series:	Springer Series in Fashion Business
Sold by:	Barnes & Noble
Format:	eBook
Pages:	291
File size:	3 MB

Table of Contents

Green Fashion Retail.- Key Aspects of Sustainability in the Fashion Retail.- Closed Loop Production- A Literature Review.- Impact on Sustainablity: Production vs. Consumption.- Sustainable Manufacturing for Fashion Retailers.- Impact of Sustainable Manufacturing Standards for Retail Brands.- The Prosumer Concept in Fashion Retail: Potentials and Limitations.- The Second Hand Market for Fashion Products.- Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption?.- Cross Industry Learnings: What Fashion Retail can learn from the Used Car Industry?.- The Value Chain of a Branded Second Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand.- Case Study: Loop Extension at Filippa K..- The Role of Social Media for a Sustainable Consumption.- Potentials of a Fashion FTrace App.- Case Study: Total Transparency at Honestby.com.