Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.
Inspiring for allwho want to make green brands strong.
Translated with www.DeepL.com/Translator (free version)
Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.
Inspiring for allwho want to make green brands strong.
Translated with www.DeepL.com/Translator (free version)
Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
147Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
147Paperback(1st ed. 2022)
Product Details
ISBN-13: | 9783658360597 |
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Publisher: | Springer Fachmedien Wiesbaden |
Publication date: | 01/29/2022 |
Edition description: | 1st ed. 2022 |
Pages: | 147 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |