Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941

by Mary C. McComb

Overview

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

Product Details

ISBN-13:	9780415648134
Publisher:	Taylor & Francis
Publication date:	09/10/2012
Series:	Studies in American Popular History and Culture
Pages:	216
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.

Table of Contents

1. Introduction 2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934 3. Ritual, Tradition and Standardization, 1931-1935 4. Rating and Dating, 1935-1940 5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940. Conclusion