Graphic Design Rules: 365 Essential Design Dos and Don'ts

by Tony Seddon, Sean Adams, Peter Dawson, John Foster

Overview

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

Product Details

ISBN-13:	9781616898762
Publisher:	Chronicle Books
Publication date:	04/07/2020
Pages:	384
Sales rank:	365,702
Product dimensions:	6.20(w) x 8.20(h) x 1.20(d)

About the Author

John Foster received a gold medal from the Art Directors Club of New York, and his clients have included Coca-Cola and the Nature Conservancy.

Peter Dawson, a cofounder of Grade Design in London, is a fellow of the International Society of Typographic Designers and author of The Field Guide to Typography.

Sean Adams, chair of graphic design at ArtCenter College of Design in Pasadena, California, is an AIGA Medal winner and author of The Designer's Dictionary of Color and The Designer's Dictionary of Type. His clients include Adobe, Gap, Nickelodeon, and Sundance.

Tony Seddon, a graphic designer based in the United Kingdom, is coauthor of Graphic Design for Nondesigners.

Table of Contents

The Book of Rules Sean Adams 7

Type & Typography 12

Layout & Design 100

Color 176

Imagery & Graphics 232

Production & Print 286

The Practice of Design 336

Author Biographies 378

Index 380

Image Credits 384

Editorial Reviews

"For every landscape architect and designer, urban planner, and architect who presents work to the public or private clients, the fully revised Graphic Design Rules: 365 Essential Dos and Don’ts offers a wealth of ideas. This new edition includes both common sense design suggestions and up-to-date Photoshop tips. The book works for those just getting started as a designer and expert communicators who want to refresh their approach."
– The Dirt, American Society of Landscape Architects

From the Publisher