Bolstered by the dairy industry and its successful “Got Milk?” advertising campaign launched in California to help declining milk sales, as well as the government’s recommended dietary guidelines, many Americans view cow’s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow’s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow’s milk is far from essential for good health, and for many, including the majority of American adults who can’t properly digest it, milk can actually be harmful.
In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.
Complete with delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
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About the Author
Table of Contents
Milk Matters: Me, Maxine, and America's First Fast Food, Milk
1 The Dairy Landscape: Mapping the Major Players Promoting Dairy in America 9
2 Ironed Out: Milk Is Making Our Young Sick and Tired 15
3 A Date With MyPlate: A Taste of the USDA's Three-a-Day Dairy Recommendation 29
4 Science Fact or Science Fiction?: Making Sense of the Conflicting Claims about Milk 39
5 Know Your Weights and Measures: Decoding the Riddle of the Dally Value 53
6 Overrated: Tall Tales About Milk's Short List of Essential Nutrients 61
7 The Seeds of Strong Bones: Breaking Up with Milk Is Easier Than You Think 81
8 Milking Calcium: The Dark Side of Our Excessively High Calcium Recommendations 91
9 "D" Is Not for Dairy: Think Daylight and Dried Herbs 105
10 A-Not-Okay: Mad Cow-Engineering to Make Milk for All and All for Milk 119
11 A History of Intolerance: Milk's Journey from Fermented Food to Unsavory Symbol of Power 133
12 The Big Mistake: The Fitness of Lactase Impersistence 151
13 Whole Truth: The Facts About Cutting Milkfat 159
14 Making It Without Milk: Colorful Recipes That Leave Dairy out of the Picture 179
Conclusion: Unholy Holstein Cow: Caution Killer Yields 239
Epilogue: Eat to Love 249