Good News!: How to Get the Best Possible Media Coverage for Your School / Edition 1

by Gail A. Conners

Overview

This step-by-step guide shows how to create a positive public perception of your school — even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.

Product Details

ISBN-13:	9780761975076
Publisher:	SAGE Publications
Publication date:	03/20/2000
Series:	One-off Series
Edition description:	New Edition
Pages:	128
Product dimensions:	8.50(w) x 11.00(h) x (d)
Age Range:	3 Months

Table of Contents

Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
Building Credibility and Accountability with the Community
Developing a Communications Plan
Creating a Positive Relationship with the Media
Crisis Communications
Schools in Turmoil
Forming Partnerships in Communications
Designing Newsletters and Web Sites

Editorial Reviews

"A hot topic! This book is tailored to help schools when intersecting with the media."

Grant Rich

"Practical, real-world applications for obtaining positive press for rough situations."

Rocky Killion