Good Girl's Guide to Public Relations, Publicity and Marketing. A HOW-TO Guide for the Novice

by Ivy K Pendleton

Overview

Mastering the art of pitching news stories takes skill. This survival guide provides information and advice for a novice publicist or seasoned public relations practitioner. Topics include: public relations, publicity, marketing, social media, sponsorship, branding, pitching stories to news media and moral and ethical behavior in public relations.

This series is intended for small business owners, independent publicists, nonprofit organizations, special events managers and individuals seeking ongoing media coverage for newsworthy topics.

Product Details

BN ID:	2940014623667
Publisher:	TCA Books
Publication date:	09/25/2012
Series:	Good Girl's Guide to Effective Communications , #1
Sold by:	Barnes & Noble
Format:	eBook
Pages:	158
File size:	3 MB

About the Author

With nearly one million media impressions worldwide, IVY K PENDLETON is a global public relations and marketing expert at The Communications Agency, a professional marketing communications, public relations and public affairs firm that focuses on international development, nonprofit, small business and philanthropy. She regularly works with World Bank member countries, foreign governments and Non –Governmental Organizations (NGOs).
She served as the Communications and Marketing Director for the Sojourner Truth Unveiling with First Lady of the United States Michelle Obama, U.S. Speaker of the House of Representatives Nancy Pelosi and U.S. Secretary of State Hillary Clinton.
Ivy has been interviewed by The Washington Post, BBC, France 24, Voice of America, Boston Globe, Global Vision, Al-Jazeera, CNN, MSNBC and many others.
She has worked with some of America’s top companies, including
Wal-Mart, Dodge, Fidelity Investments, GlobalHue, The Marketing Store, Time-Warner and some of the world’s most prominent governments, including Brazil, Sweden, Nigeria and the Bahamas. She has also worked with the National Congress of Black Women, Women for Women International and The International Organization for Migration.

Most recently, she was appointed as the U.S.A. Communications Officer for the South Sudan Referendum Out-of-Country Voting initiative that determined the world’s newest country, The Republic of South Sudan.

Ivy is a proud graduate of Tuskegee University, avid volunteer and fitness enthusiast. She lives in Washington DC. Find out more information at www.tcapublicrelations.com