Finally, there is a book that is directing this journey practically and in a straightforward manner. By using the principles presented, more software products can find more customers worldwide.
★★★★★ Gönül Kamali, Chairman at YASAD, The Turkish Software Industry Association, Istanbul, Turkey.
Having an innovative product is a good start, but it doesn't always make customers beat a path to your door. Hans Peter's book is a toolbox with hacks that can produce great results for the small software company that has a great product, but not the deep pockets required for traditional marketing and sales.
★★★★ Gregorio Navarro, CEO at Wepall, software for robots, Murcia, Spain.
Business development is not a synonym for sales. That is especially true in an international context. This book provides the framework for how smaller software companies can exploit the global potential of their products faster and without making the huge investments required by the traditional approaches.
★★★★★ Allan Martinson, CEO at XOLO, the virtual business platform, Tallinn Estonia.
Regardless of the business or industry that you're in, the global marketplace will always be larger than the domestic one. This book provides a framework and simple-to-implement tips for software companies with limited budgets to take advantage of their global potential with strategies such as thought leadership development.
★★★★★ Pamela Campagna, professor at Hult International Business School, Cambridge, Massachusetts, USA.
