Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan

by Roddey Reid

Overview

"[Reid] develops an approach to globalization and health that goes
beyond simplistic dichotomies -- such as the puritanism of the United States in
contrast with the more libertine cultures of other countries -- and he also eschews
the equally simplistic view that the world is becoming homogenized." -- David
J. Hess, Rensselaer Polytechnic Institute

A tangible aspect of
living, working, and traveling in the 21st century is the experience of moving
between smoke-filled and smoke-free environments. In Globalizing Tobacco Control,
Roddey Reid examines what lies behind this experience: the revolution in public
attitudes and health codes that regulate daily routines and the life of the body.
While the gradual replacement of smoking with non-smoking as the social norm is a
global phenomenon, it has not followed the same trajectory everywhere. Reid compares
anti-smoking campaigns in the United States, France, and Japan for what they reveal
about the nature of globalization and liberal arts of government. He explores
distinctive national histories of tobacco; evolving global marketing strategies of
transnational tobacco corporations; "social marketing" techniques used to
tailor public health messages to particular ethnic communities; and the programs of
international public health organizations.

Product Details

ISBN-13:	9780253111555
Publisher:	Indiana University Press
Publication date:	12/20/2005
Series:	Tracking Globalization
Sold by:	Barnes & Noble
Format:	eBook
Pages:	328
File size:	2 MB

About the Author

Roddey Reid is Professor of French Studies and Cultural Studies at the
University of California, San Diego. He is author of Families in Jeopardy:
Regulating the Social Body in France, 1750--1910 and co-editor of Doing Science +
Culture.

Table of Contents

<FMO>Contents<\>Introduction: Globalization
and Liberal Governance in Tobacco ControlPart I. California1. Global and Local
Strategies: State and NGO Initiatives, Community Mobilization, and Social
Marketing2. The Dynamics of Collaboration and Community Input in the Media
Campaign3. The Campaign against Secondhand Smoke: Family, Ethical Subjects, and the
Social Body4. Revising Late Modernity: Smoking as Icon of Industrialism and the Cold
War in Public Health and Media CulturePart II. France and Japan: Alternate
Trajectories5. France: Unexceptional Exceptionalism?6. Japan: In the Shadow of
Colonialism and Japan TobaccoConclusionNotesWorks CitedTimelineIndex

Editorial Reviews

"... Globalizing Tobacco Control is a unique articulation of the political, social, cultural, psychological, and economic context of global tobacco control. Public health professionals will benefit from the analysis of the successes and challenges of tobacco control strategies. Researchers and students will benefit from the communications perspective used by the author, which points to subtle yet important issues embedded within public health interventions." —Raphael Lencucha & Stephanie Kumpunen, PhD Candidate (Health Promotion) & MSc Candidate (Health Promotion), Faculty of Health and Rehabilitation Science, Universityof Western Ontario, London, ON, Canadian Jrnl of Public Health, Sept.-Oct. 2007

From the Publisher

"... Globalizing Tobacco Control is a unique articulation of the political, social, cultural, psychological, and economic context of global tobacco control. Public health professionals will benefit from the analysis of the successes and challenges of tobacco control strategies. Researchers and students will benefit from the communications perspective used by the author, which points to subtle yet important issues embedded within public health interventions." —Raphael Lencucha & Stephanie Kumpunen, PhD Candidate (Health Promotion) & MSc Candidate (Health Promotion), Faculty of Health and Rehabilitation Science, University of Western Ontario, London, ON, Canadian Jrnl of Public Health, Sept.-Oct. 2007

Canadian Jrnl of Public Health - Raphael Lencucha & Stephanie Kumpunen

"... Globalizing Tobacco Control is a unique articulation of the political, social, cultural, psychological, and economic context of global tobacco control. Public health professionals will benefit from the analysis of the successes and challenges of tobacco control strategies. Researchers and students will benefit from the communications perspective used by the author, which points to subtle yet important issues embedded within public health interventions." —Raphael Lencucha & Stephanie Kumpunen, PhD Candidate (Health Promotion) & MSc Candidate (Health Promotion), Faculty of Health and Rehabilitation Science, University of Western Ontario, London, ON, Canadian Jrnl of Public Health, Sept.-Oct. 2007

— Raphael Lencucha & Stephanie Kumpunen, PhD Candidate (Health Promotion) & MSc Candidate (Health Promotion), Faculty of Health and Rehabilitation Science, University of Western Ontario, London, ON

Canadian Journal of Public Health