Global Motivations: Honda, Toyota, and the Drive Toward American Manufacturing

by Jonathan S. Russ

Overview

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.

Product Details

ISBN-13:	9780761839316
Publisher:	University Press of America
Publication date:	12/09/2008
Pages:	170
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

Jonathan S. Russ is an Assistant Professor of History at the University of Delaware, where he regularly teaches courses on the history of modern American business and the history of Delaware.

Table of Contents

Chapter 1 Introduction
Chapter 2 From Whence They Came
Chapter 3 Leaps and Bounds
Chapter 4 What Power the Dollar?
Chapter 5 My New Kentucky Home
Chapter 6 Encountering the Critics
Chapter 7 Selecting the Best
Chapter 8 Made in the U.S.A.
Part 9 Bibliography