03/28/2016
This helpful digital-marketing bible from Westergaard, host of the On Brand podcast and chief strategist at Brand Driven Digital, will be eagerly welcomed by marketers perplexed by the onslaught of conflicting information and advice on digital marketing. Westergaard recognizes that it’s an exciting yet frustrating time to be in marketing, one in which the Internet has changed everything. Writing that being “scrappy” means “doing more with less,” Westergaard helps readers navigate past the three main obstacles to success: “shiny new things,” “the myth of big,” and “checklist marketing.” The major foci are on identifying a brand’s blueprint and on engaging productively and honestly with one’s customers or users. The energetic, narrative-driven presentation walks readers through meeting business objectives, assembling the right team, using a mix of old and new media, and reaching and nurturing an active community. Covering both strategy and concrete plans for action, as well as ways to streamline efforts and quantify results, Westergaard’s book is a cogent guide to achievable digital marketing. Agent: Giles Anderson, Anderson Literary Agency. (May)
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.
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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.
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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
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Editorial Reviews
Product Details
| BN ID: | 2940172441837 |
|---|---|
| Publisher: | Ascent Audio |
| Publication date: | 05/01/2016 |
| Edition description: | Unabridged |
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