"Irina Soriano is boldly taking a stand on gender equity for 'Generation Brand' (those born 2012-2030), introducing new thinking that has a clear link between
the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts,
and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling,
fair and just life."
-Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership
"In a world of rapid change and innovation, this book is both a wake-up call about the pitfalls accompanying this progress, and a roadmap for using the concept
of life-brand as a new tool for social good and personal welfare. Managing your personal information and how it impacts your reputation and life-brand is going
to be an essential part of everybody's toolkit. Today, we are able to project our views, beliefs, knowledge, experience, and personalities onto a wide, sometimes
even global canvas. Learning to do that safely and effectively is going to be an indispensable skill set for 'Generation Brand' and future generations, both in the
workplace and in private settings."
-Christopher Willcox, CEO & President Nomura Securities International
"The book, Generation Brand, is phenomenal. Once upon a time, only adult professionals had to consider all things branding, but now, an entire generation of
tech-savvy, 'social' children are being ushered in. This is an essential guide."
-Maureen Lippe, Founder and Chairman, Lippe Taylor PR & Digital Marketing
"My childhood was riddled with campaigns reminding us to buckle up in a car, eat healthy and exercise. For the most part it worked. Today there is a new reality
with social media and the impact it can have on our kids. Irina Soriano takes a thoughtful and pragmatic approach to this new reality. Most importantly, she
provides a blueprint to help us navigate and control our life-brand."
-Matthew Seeley, Executive Vice President, Merkle
"Social media is here to stay, and when we learn to coexist with it mindfully and safely, it can be a powerful tool for influential good. This is why Generation
Brand is a must read for anyone engaging online who desires to embrace a future in business, politics or even applying to college. When you are clear on how to
show up online, that is in alignment with your brand, what 'shows up' will never be a concern. Generation Brand is a book for the times and required reading for
any parent."
-Tricia Brouk, international award-winning director, author and founder, The Big Talk Academy
"We are now products, dangerously becoming commodities, with girls mostly on the receiving end of a lack of empathy and hate, and without the tools to fight
back-making them vulnerable to a destructive spiral of emotional abuse. Generation Brand provides the tools through awareness to take control of your 'lifebrand'."
-Marcia Elizabeth Christian Favale, Founder and CEO, Blingby